The Product Manager IV provides strategic direction for multiple product lines and/or services for major existing or new market segments. The role designs products and develops market strategies, including advertising, pricing, expense planning, profit plans, packaging, and future products, then establishes goals, ensures their implementation, and monitors achievement. The position formulates and implements policies and procedures and may have profit-and-loss responsibility for the product. The Product Manager sets product and sales-channel strategy, manages product financials and risk, assesses market developments, and evaluates opportunities for new or modified products, services, or geographies. The role oversees new product implementation and existing product modifications, coordinates with affected departments, develops marketing objectives and sales programs, and ensures products are marketable, profitable, and compliant with legal and regulatory requirements. It also supports staff training, follows company risk and internal control standards, and promotes an environment that supports belonging and reflects the M&T Bank brand.
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Job Type
Full-time
Career Level
Senior