Product Manager, Identity and Audience Onboarding

Netflix•Los Angeles, CA

8d•$440,000 - $725,000

About The Position

Netflix is seeking a senior Product Manager to own the end-to-end lifecycle of audience identifiers that power targeting, optimization, and measurement across Netflix Ads. The role will define and drive the roadmap for the identity management platform, including the identity graph, public APIs, direct advertiser integrations, partner ingestion, and unified identifier storage. The Product Manager will set strategic direction for a durable, privacy-forward identity foundation in a rapidly evolving ad tech landscape. The position is part of the Ads Platform team, which builds advertising systems and integrations for ad delivery across Netflix’s content ecosystem while balancing member experience with advertiser outcomes. The role partners with engineering, science, design, and cross-functional teams to develop advertiser-facing products and drive their adoption. It also serves as a subject matter expert on advertising identity governance and customer-facing data management, and communicates product strategy to stakeholders from engineering teams to executive leadership.

Requirements

At least 7 years of Product Management experience, with a strong track record of launching and scaling ad tech platforms.
Demonstrated success managing ad tech products through the full lifecycle, including delivering advertiser-facing user interfaces.
Deep understanding of the advertising ecosystem, including CTV ads, identity and audience solutions, privacy-enhancing technologies, and data collaboration channels.
Industry-leading expertise in identity graph matching, including deterministic and probabilistic techniques for linking identifiers across devices and accounts.
Strong technical fluency designing integrations with ad servers, SSPs, and DSPs, with familiarity with APIs and integration frameworks.
Proven ability to lead cross-functionally with Insights, Design, Engineering, Data Science, and other Product teams.
Familiarity with legal compliance and the evolving global landscape of advertising regulation.
Comfort operating in ambiguity and adapting quickly to shifting partner, strategy, and product priorities.

Responsibilities

Set the product strategy and roadmap for a unified identity platform supporting large-scale data ingestion, normalization, and retention while balancing near-term delivery commitments.
Partner with engineering, science, and design to develop and launch advertiser-facing products for seamless onboarding and management of advertising signals.
Coordinate with sales, ad operations, marketing, strategy, policy, and legal to bring products to market and drive adoption at scale.
Serve as a subject matter expert on advertising identity governance and customer-facing data management.
Communicate product vision and strategy to stakeholders at all levels, from engineering teams to executive leadership.