Product Marketing Manager - Onboarding

Plaid • San Francisco, CA

1d

About The Position

Plaid’s Product Marketing team works across the product lifecycle, partnering with Product and Marketing to shape product strategy, define target audiences, develop go-to-market strategies, create messaging, influence product direction, and support adoption. In this role, you will lead Plaid’s onboarding strategy by building a clear onboarding narrative and go-to-market strategy. You will work closely with Product to shape product-market fit, influence roadmap decisions, and bring customer perspectives into product strategy. You will also collaborate with Sales, Enablement, Growth, and Marketing to turn the onboarding strategy into go-to-market programs that drive adoption and growth.

Requirements

• At least 5 years of experience in Product Marketing.
• A proven track record of influencing Product and cross-functional stakeholders.
• Strong analytical rigor and comfort using funnel metrics to drive strategy.

Nice To Haves

• Experience in fintech or B2B technology.

Responsibilities

• Lead onboarding positioning and messaging across products, ensuring a unified narrative.
• Identify and validate product-market fit through customer insight, data, and experimentation.
• Partner cross-functionally with Product and Marketing to launch and scale products.
• Influence roadmap decisions by advocating for customer needs and market signals.
• Partner with Sales, Enablement, Growth, and Marketing to translate onboarding strategy into go-to-market programs that drive adoption and growth.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed