Product Manager, Onboarding and Growth

Ashby • ,

3h • $180,000 - $260,000

About The Position

Ashby is hiring a growth-oriented Product Manager to help users onboard and expand their use of its recruiting platform. The role focuses on understanding the full customer journey and designing product and email experiences that help individuals and organizations with different roles and goals achieve value from Ashby. The Product Manager will productize learnings from human-led onboarding and collaborate closely with Customer Success, Revenue Operations, engineering, and the data team.

This is Ashby’s first product team focused on growth and onboarding. The role owns product-led growth, transactional email triggered by product signals, adoption metrics, the definition and routing of Product Qualified Leads, and product changes that make onboarding easier and increase adoption. The position emphasizes customer research, deep product thinking, written communication, and long-term customer-value outcomes rather than relying primarily on conversion optimization or A/B testing. Over time, the Product Manager will develop frameworks and advise other product teams on adoption, while building familiarity with Ashby’s platform foundations.

Ashby describes its product-management approach as giving engineers end-to-end ownership and deep understanding of customer and business problems, while PMs provide significant latitude in solutions and focus on customers, research, strategy, prioritization, and shipping impactful changes at high velocity. The company emphasizes removing customer frustration and adding delight, without asking engineers to work unreasonable hours.

The hiring process includes an introductory call, a product experience deep dive, a written assignment and presentation, and a final round of cross-functional interviews. Ashby states that this is an active vacancy and that AI-driven tools may assist recruitment screening, assessment, and selection. The company provides equal employment opportunities and welcomes candidates from diverse backgrounds and abilities.

Requirements

• Experience owning onboarding, expansion, or growth for a B2B SaaS product.
• Strong product taste and an ability to approach growth as a combination of art and science, with emphasis on thoughtful product judgment.
• Experience building a growth strategy grounded in principled thinking, research, and data.
• Evidence of driving long-term growth results.
• Strong curiosity about end users and the work they do.
• Excellent written communication skills.
• Experience developing product metrics closely connected to customer value.
• Ability to build exceptional relationships with Customer Success teams.
• Ability to coach and motivate high-agency engineers and create urgency.
• Willingness to spend significant time researching customer problems and documenting product thinking.
• Ability to prioritize, manage project scope, and drive impactful product changes at high velocity.

Responsibilities

• Understand the end-to-end customer journey and design onboarding experiences for users in different roles and at different stages.
• Lead Ashby’s product-led growth motion in close partnership with the Customer Success team.
• Own transactional email experiences triggered by product signals.
• Define and track adoption metrics that assess whether onboarding helps customers realize value sooner, and analyze those metrics.
• Work with the data team on growth measurement while taking primary responsibility for defining and analyzing growth metrics.
• Define Product Qualified Leads (PQLs) and collaborate with Revenue Operations to determine how they are routed and how product signals initiate go-to-market activity.
• Own product feature changes that make onboarding easier and drive adoption.
• Develop frameworks and consult with other product teams on improving adoption in their product areas.
• Conduct significant customer research and document product thinking and strategy.
• Set pace for the product area through prioritization, scope management, and coordination of help where appropriate.
• Collaborate with engineers who own solutions end-to-end, helping them understand customer and business problems.
• Participate in the interview process, including an assignment and cross-functional interviews.

Benefits

• 10-year exercise window for stock options.
• Unlimited PTO, with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US; Ashby plans to expand this to employees in other countries as situations arise.
• Generous budget for equipment, software, and office furniture.
• $100 per month education budget; more expensive items such as conferences may be covered with manager approval.
• $250 per month tool budget, plus access to Claude, Cursor, and Codex with generous token budgets.
• In the US, top-tier health insurance for employees and dependents, with premiums fully covered by Ashby.
• In other countries, high-quality supplemental health insurance for employees and dependents, fully covered by Ashby.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed