Product Manager, Growth & Lifecycle

Associated Press•New York, NY

13d•$135,000 - $145,000•Hybrid

About The Position

The Product Manager, Growth & Lifecycle is a key role within the Consumer Product & Technology organization, responsible for executing AP News’ growth product strategy and driving measurable improvements in conversion, engagement, and retention. This role sits within the Data Products team and focuses on optimizing how users progress through the funnel, from anonymous visitors to engaged users to registered users to donors and recurring supporters. It owns product definition, prioritization, and performance across lifecycle experiences, ensuring that AP’s growth initiatives are data-driven, user-centric, and aligned to business outcomes. The Product Manager will work closely with peers in Product as well as Engineering, Design, Data & Analytics, Audience Development, Editorial, and Revenue teams to ship high-impact features and experiments that improve user progression and lifecycle outcomes.

Requirements

4–7+ years of experience in product management, preferably in growth, lifecycle, or consumer product roles.
Experience working on conversion funnels, user journeys, or lifecycle products.
Strong analytical skills, including comfort reading or writing SQL against event-level data (GA4 / BigQuery or similar) to answer funnel and cohort questions directly.
Experience with experimentation frameworks (A/B testing, optimization).
Familiarity with growth and lifecycle tooling such as Sailthru (ESP), BlueConic (CDP/personalization), Zephr (regwall), or similar platforms.
Ability to work cross-functionally with engineering, design, and business stakeholders.
Strong communication and organizational skills.
Bachelor’s degree equivalent experience.

Nice To Haves

Experience with membership, subscription, or donor product, particularly recurring billing UX or donor funnel optimization.

Responsibilities

Own the day-to-day execution of growth and lifecycle product initiatives, continuously optimizing conversion flows and user journeys across the funnel.
Lead efforts across registration and identity capture, donation experiences and checkout optimization, acquisition and onboarding flows, and lifecycle progression and retention.
Improve key user experiences such as registration and login flows, donation prompts and landing pages, newsletter signup and email onboarding journeys, and lifecycle messaging across touchpoints.
Drive experimentation and performance optimization across growth surfaces, leveraging A/B testing and data insights.
Partner closely with other product owners to support personalization and targeting strategies.
Own and execute the product roadmap for growth and lifecycle initiatives.
Partner with Product, Engineering and Design to deliver high-quality user experiences across conversion flows.
Define and run experiments to improve conversion rates, engagement, and retention.
Analyze performance data and translate insights into product improvements.
Collaborate with the Data & Insights team to define KPIs and measurement frameworks.
Work closely with Audience Development and Revenue teams to align product initiatives with business goals.
Support and operationalize personalization and lifecycle campaigns, including building audience segments, defining targeting logic, and managing lifecycle journeys within platforms like BlueConic.
Ensure a consistent and high-quality user experience across lifecycle touchpoints.