Product Manager, Ads Platform - Experimentation & Incrementality Measurement

Netflix•Los Angeles, CA

4d•$440,000 - $725,000

About The Position

Netflix is launching a new ad-supported tier and is seeking a Product Manager to join the new Ads Platform team. This team builds the advertising systems and integrations that power ad delivery within Netflix's content ecosystem, prioritizing a positive member viewing experience and strong advertiser outcomes. The role focuses on developing measurement products for advertisers, agencies, and third-party partners to help them understand the causal impact of their ad campaigns on media objectives using various experimentation and incrementality methodologies.

Requirements

8+ years of Product Management experience with a proven record of successfully launching and scaling 0-1 products
Strong experimental design & causal inference knowledge: randomization, power analysis, sample size determination, MDE, holdout methodology design, statistical significance, confidence intervals
Ability to apply advanced causal inference methods beyond A/B testing, including multi-armed bandit theory (exploration/exploitation tradeoff, regret minimization)
Delivered a roadmap and executed on ads experimentation and incrementality measurement products
Has a thorough understanding of the ads measurement, conversion ingestion, and identity ecosystems, including CTV experience and familiarity with measurement
Has experience collaborating closely with advertisers, agencies, measurement partners, and publisher sales and measurement analyst teams
Has experience collaborating with Engineering, User Experience, Data Science, and other Product Teams

Responsibilities

Partner with engineering, user experience and data science teams to launch experimentation and incrementality measurement products that meet the needs of advertisers, agencies, third-party measurement vendors, and other ad tech providers
Prioritize the product roadmap, managing near-term product delivery while formulating a long-term product strategy to provide the most relevant and innovative measurement to Netflix’s advertisers
Collaborate with cross-functional teams in sales, solutions engineering, measurement analysts, ad operations, marketing, strategy, policy, and legal to bring products to market and increase adoption
Be an expert on the methodologies of our growing experimentation and incrementality measurement suite, including Conversion Lift, Brand Lift, A/B Testing, Multi-armed bandit algorithms, Search Lift and Geo Lift