Product Line Manager for SiC Bare Die
About The Position
onsemi is seeking an experienced Product Line Manager to support and grow its SiC bare die business. Reporting to the Director of the SiC Bare Die Business Unit, the role is responsible for product line execution, customer engagement, design-win support, business analysis, and roadmap input for automotive and data center SiC bare die opportunities. The position works closely with sales, field application engineering, product engineering, technology development, operations, quality, finance, and global product management teams to drive profitable growth. It requires knowledge of power semiconductors, power electronics, SiC devices, customer requirements, and product line management. The initial focus is the automotive market in the Americas, while contributing to global SiC bare die strategy across applications.
Requirements
- Bachelor’s degree in Electrical Engineering, Mechanical Engineering, Physics, Materials Science, or a related technical field.
- At least 7 years of experience in semiconductors, power electronics, automotive electronics, or related industries.
- Experience in product line management, product marketing, business management, technical marketing, applications engineering, or customer-facing semiconductor roles.
- Strong knowledge of power semiconductor products.
- Experience working with automotive OEMs, Tier 1 suppliers, module makers, inverter suppliers, or industrial power customers.
- Strong understanding of automotive power applications such as traction inverters, onboard chargers, DC/DC converters, and charging infrastructure.
- Ability to manage customer requirements, product roadmap input, design-win pipeline, revenue forecast, and competitive analysis.
- Strong analytical, communication, and problem-solving skills.
- Ability to work effectively across global teams, including Europe, the US, and Asia.
Nice To Haves
- Experience with SiC MOSFETs, SiC diodes, bare die, power modules, or high-voltage devices.
Responsibilities
- Drive SiC bare die business growth, design-win pipeline, customer engagement, and revenue development in the Americas automotive market.
- Support key American automotive OEMs and Tier 1 suppliers in coordination with sales and application engineering teams.
- Manage assigned SiC bare die products and opportunities, including product positioning, customer requirements, lifecycle support, and roadmap input.
- Collect customer and market requirements and translate them into product specifications, business cases, and roadmap recommendations.
- Support customer projects from early promotion through evaluation, qualification, nomination, ramp, and production.
- Support revenue forecasting, opportunity tracking, pricing analysis, margin review, and regional business reporting for European automotive accounts.
- Monitor American automotive electrification trends, SiC adoption, competitive activity, pricing, and customer sourcing behavior.
- Coordinate with sales, marketing, applications, engineering, operations, quality, supply chain, and finance to support customer programs and resolve issues.
- Support SiC bare die opportunities in traction inverters, onboard chargers, DC/DC converters, DC fast charging, and broader automotive power conversion applications.
- Coordinate with quality, reliability, and engineering teams to support customer qualification requirements, including automotive standards and customer-specific expectations.
- Provide BU leadership with updates on customer status, market risks, design-win progress, revenue outlook, and required decisions.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
