Product Line Manager

Magnera Corporation•Charlotte, NC

About The Position

Magnera is seeking a highly motivated Product Manager to support its Personal Care segment by managing the Spunmelt and Elastics technology portfolios. The role leads the development and execution of short- and long-term strategies for assigned product lines, working with segment and functional leaders to ensure strategic alignment, drive profitability, and support business growth. The position covers strategic planning, product planning and development, product line profitability, and business support. It develops product strategies and roadmaps, guides product launches and pricing, identifies market and growth opportunities, supports sales and marketing, and coordinates cross-functional work on quality, costs, and product services. The role requires 20–30% travel.

Requirements

Bachelor’s degree in Business Administration or a related field.
Strong knowledge of product management strategy and new product development.
Skilled in analytical tools to assess market needs and align them with business capabilities.
Proven ability to translate strategy into actionable sales tactics.
Strong collaboration skills with Sales and functional teams.
Ability to lead without direct authority and a team-oriented mindset.
Solid understanding of cross-functional business areas, including Sales, Finance, Manufacturing, Supply Chain, Sourcing, and Logistics.
Proficiency in MS Office applications.
Excellent communication, organization, and meeting facilitation skills.
Ability to multitask and work effectively under pressure.
Willingness to travel 20–30%.

Nice To Haves

3–5 years of experience in Product Management, Finance, or Sales.
Experience with nonwoven and/or elastics film technologies.

Responsibilities

Develop and implement strategic visions for existing, enhanced, and new technologies across product lines.
Lead cross-functional initiatives to achieve strategic business goals.
Identify internal and external business needs and growth opportunities.
Develop strategic investment plans in collaboration with other departments.
Analyze and communicate market trends, customer demands, and competitor strategies.
Provide product assortment and pricing direction for new business opportunities.
Attend customer meetings and trade events to stay informed about trends and opportunities.
Create and execute one- and three-year product roadmaps to drive channel effectiveness, profitability, and growth.
Define and develop next-generation products in partnership with Sales and other functions.
Prioritize technical resources toward high-impact projects.
Manage all aspects of new product launches.
Monitor competitive activity by product and channel.
Collaborate cross-functionally on pricing and profitability for new products and customers.
Monitor and manage pricing strategies to prevent channel conflict.
Lead cost-reduction initiatives and manage mature product performance.
Identify and drive changes in equipment and processes to enhance cost position.
Work with Supply Chain on raw material trends and cost-saving opportunities.
Partner with Sales leadership to drive growth with current and prospective customers.
Collaborate with Marketing on product positioning and communication strategies.
Manage marketing tools, including web content, advertisements, sell sheets, research, and presentations.
Lead cross-functional teams to resolve chronic quality issues.
Define service needs for new, updated, or discontinued products.