Product Line Manager

Magnera Corporation•Charlotte, NC

17h

About The Position

Magnera is seeking a highly motivated Product Manager to support its Personal Care segment by managing the Spunmelt and Elastics technology portfolios. The role leads the development and execution of short- and long-term strategies for assigned product lines and works closely with segment and functional leaders to align strategy, improve profitability, and support business growth. The Product Line Manager develops product strategies and roadmaps, identifies market and customer opportunities, guides product assortment and pricing, and manages new product development and launches. The role also supports product-line profitability, customer growth, product positioning, marketing materials, quality resolution, and service planning. Travel of 20–30% is expected.

Requirements

Bachelor’s degree in Business Administration or a related field.
Strong knowledge of product management strategy and new product development.
Skill in using analytical tools to assess market needs and align them with business capabilities.
Ability to translate strategy into actionable sales tactics.
Strong collaboration skills with Sales and functional teams.
Ability to lead without direct authority and a team-oriented mindset.
Solid understanding of Sales, Finance, Manufacturing, Supply Chain, Sourcing, and Logistics.
Proficiency in MS Office applications.
Excellent communication, organization, and meeting facilitation skills.
Ability to multitask and work effectively under pressure.
Willingness to travel 20–30%.

Nice To Haves

3–5 years of experience in Product Management, Finance, or Sales.
Experience with nonwoven and/or elastics film technologies.

Responsibilities

Develop and implement strategic visions for existing, enhanced, and new technologies across product lines.
Lead cross-functional initiatives to achieve strategic business goals.
Identify internal and external business needs and growth opportunities.
Develop strategic investment plans in collaboration with other departments.
Analyze and communicate market trends, customer demands, and competitor strategies.
Provide product assortment and pricing direction for new business opportunities.
Attend customer meetings and trade events to stay informed about trends and opportunities.
Create and execute one- and three-year product roadmaps to drive channel effectiveness, profitability, and growth.
Define and develop next-generation products in partnership with Sales and other functions.
Prioritize technical resources toward high-impact projects.
Manage all aspects of new product launches.
Monitor competitive activity by product and channel.
Collaborate cross-functionally on pricing and profitability for new products and customers.
Monitor and manage pricing strategies to prevent channel conflict.
Lead cost-reduction initiatives and manage mature product performance.
Identify and drive changes in equipment and processes to enhance cost position.
Work with Supply Chain on raw material trends and cost-saving opportunities.
Partner with Sales leadership to drive growth with current and prospective customers.
Collaborate with Marketing on product positioning and communication strategies.
Manage marketing tools, including web content, advertisements, sell sheets, research, and presentations.
Lead cross-functional teams to resolve chronic quality issues.
Define service needs for new, updated, or discontinued products.