Product Launch Manager

ABC Fitness

22h • $90,500 - $104,500 • Remote

About The Position

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together! Our Values Best Life We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact. Growth Mindset We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally. One Team From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Product Management, or related field; equivalent experience may be considered.
• 6+ years of experience in product launches, go-to-market, product marketing, program management, product operations, or a related function.
• Experience managing cross-functional initiatives in a B2B SaaS, technology, or fitness/wellness technology environment preferred.
• Proven track record of leading complex launches involving multiple stakeholders and dependencies.
• Strong project and program management skills, with the ability to organize competing priorities and keep teams aligned.
• Excellent verbal and written communication skills, including executive-ready updates and cross-functional coordination.
• Strong problem-solving skills with the ability to anticipate issues and drive practical solutions.
• High attention to detail and strong operational discipline.
• Comfortable working in ambiguity and adapting plans as product and business needs evolve.
• Experience with launch processes, release planning, and change management best practices.
• Proficiency with the Atlassian product suite, specifically Jira and Confluence.

Nice To Haves

• Experience in product-led or SaaS go-to-market organizations.
• Experience supporting launches for platform products, integrations, payments, mobile applications, or member/club management solutions.
• Familiarity with customer lifecycle considerations including sales enablement, onboarding, support readiness, and adoption measurement.
• PMP, Agile, Scrum, or related certification is a plus.

Responsibilities

• Lead end-to-end launch management for new products, platform enhancements, and major feature releases.
• Build and manage launch plans, timelines, milestones, dependencies, and stakeholder communications.
• Partner closely with Product Management to understand release scope, customer value, target audience, rollout strategy, and launch requirements.
• Coordinate cross-functional launch activities across Product, Product Marketing, Marketing, Sales, Customer Success, Support, Training, Operations, Legal, and other teams as needed.
• Drive launch readiness reviews and ensure all required deliverables are completed on time and at a high standard.
• Identify launch risks, gaps, and blockers early, and proactively drive resolution.
• Establish clear roles, responsibilities, and accountability across stakeholders for each launch.
• Support packaging of launch materials including messaging inputs, internal communications, enablement assets, FAQs, release notes, and customer-facing readiness materials.
• Partner with enablement and customer-facing teams to ensure internal teams are prepared to position, support, and adopt new offerings.
• Help define rollout approaches, including phased launches, pilots, beta programs, and general availability plans.
• Track launch outcomes and key performance indicators, and facilitate post-launch retrospectives to improve future execution.
• Develop and maintain launch frameworks, templates, checklists, governance, and best practices to scale launch excellence across the organization.
• Serve as a trusted operational partner who brings structure, transparency, and momentum to complex initiatives.

Benefits

• Open PTO policy
• Days of Disconnect
• Parental & Pawternity Leave
• Quarterly reimbursement for fitness journey
• Medical/Dental/Vision coverage
• EAP
• Premium Calm App subscription for employee and up to 4 dependents over the age of 16

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level