Launch Manager

Entreprenista•Miami, FL

1d•Remote

About The Position

Entreprenista is a leading media company and home to the Entreprenista League, our vibrant membership community designed to support and empower women founders and leaders. From strategic partnerships with best-in-class business solutions to thoughtfully curated networking and educational events that spark meaningful business connections, Entreprenista is the go-to resource for women looking to grow and scale their businesses with purpose. The Launch Manager is the operational hub of the marketing department, and the person who connects every team that touches a launch or a campaign. Big-picture brand strategy stays with leadership. This person owns the email marketing operations and lifecycle engine end to end, including the strategy behind it: the ideas and testing that push open rates, compliance, click-through rates, and conversion rates up, and the calls on what to build, what to test, and what to fix. They keep the marketing calendar, run every marketing launch project to completion, build and manage email campaigns and automations, load and launch funnels and promotions, maintain reporting, ensure proper T&Cs, and keep the tech stack clean and connected. When the leadership team commits to something, this person turns it into a finished, tested, on-time deliverable and reports back on how it performed. Success is simple to describe: marketing runs on time, the numbers are accurate and current, revenue grows against clear KPIs, and leadership no longer has to chase status or step in to keep things moving.

Requirements

A track record of owning marketing operations or project management in a fast-moving environment. You can point to projects you kept on the rails and tell us exactly how.
You love execution more than brainstorming. The satisfaction of getting things done is what drives you.
You're extremely detail-oriented and organized to the point that details don't slip past you, and you're proactive about staying ahead of them.
You're technical and systems-minded. You learn new tools fast, and you like figuring out how they connect.
You're data-obsessed. Metrics, reporting, and accountability energize you instead of draining you.
You're a strong, resourceful problem solver who's comfortable figuring things out independently (no hand-holding required).
You move fast and you communicate well. You keep everyone aligned without being asked to.
You're on the pulse of the latest AI tools and how to use them for speed and efficiency. You stay current, and you get excited by working smarter.

Responsibilities

Own and maintain the master email marketing calendar, tracking funnels, segmentation and email project management for products and launches.
Run email marketing project management end-to-end in ClickUp: create projects, assign tasks and owners, set deadlines, and track status to completion.
Own the launches we run each year and the evergreen campaigns that go out twice a month, and be the connector who keeps every team aligned around them.
Hold the whole department accountable to timelines. Flag risks early and keep work moving without being asked.
Lead or coordinate regular check-ins so everyone knows what's happening, what's due, and what's blocked.
Build, schedule, test, and send email campaigns and promotions in Klaviyo.
Build and maintain marketing automations and flows: onboarding, nurture, re-engagement, renewal, promotional sequences, and any logic the team relies on.
Build and send member education and cross-sell campaigns that surface our other offers to existing members.
Build call-booking and show-rate campaigns, including reminder sequences, and A/B test the reminder cadence to increase show rates.
Manage list segmentation, tagging, and list hygiene so the right people get the right messages.
QA every send before it goes live: links, rendering, personalization, segments, and timing.
Ensure that emails are sent on time and to appropriate segments.
Build and load landing pages, sales pages, opt-ins, and lead magnets in Leadpages and our checkout tools (SamCart).
Wire up and test the full path: page, form, automation, checkout, and confirmation, so every funnel works before it goes live.
Coordinate creative and copy inputs from contractors, then assemble and launch the finished campaign.
Support new product launches as we build them out.
Improve and maintain marketing dashboards and KPI reporting in Google Analytics, Looker Studio, Supabase, and Claude.
Pull, organize, and interpret marketing data on a regular cadence. Keep reporting accurate and current at all times.
Track core metrics (list growth, open and click rates, conversion rates, campaign revenue, funnel performance, engagement) and surface what's working and what isn't.
Deliver clear, timely reporting to leadership with a point of view and practical recommendations.
Own the email marketing tech stack day to day. Keep platforms connected, clean, and working.
Audit the current stack and lead the effort to simplify it, consolidating tools and cutting cost and complexity wherever it makes sense.
Build and maintain integrations and automations across tools using Zapier.
Identify tooling gaps, broken connections, or data that isn't flowing correctly, and fix them or escalate with a recommendation.
Coordinate the advertising specialist, contract copywriters, agencies, and outside vendors: timelines, deliverables, handoffs, and follow-through.
Be the central point of contact that keeps outside partners aligned with the internal calendar.
Make sure nothing falls through the cracks between internal needs and outside resources.
Document how things are done. Build and maintain SOPs for recurring marketing workflows.
Turn repeatable work into clean, repeatable processes the whole team can follow.
Keep documentation current as tools and workflows change.