Product Director, Professional Promotion, CAPLYTA
About The Position
Johnson & Johnson is searching for the best talent for a Product Director, Professional Promotion, supporting CAPLYTA®, located in Titusville, NJ. Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. This position is a critical part of the Neuroscience CAPLYTA® marketing team. The individual in this position will be responsible for CAPLYTA® executional strategy and tactical implementation supporting the bipolar indications for all personal promotion targeting healthcare professionals.
Requirements
- A minimum of a Bachelor’s degree is required
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum of 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields is required
- Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills.
- Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups
- A demonstrated ability to be proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required
- Must be innovative, proactive, and have excellent business acumen
Nice To Haves
- MBA is preferred
- Psychiatry and/or mental health experience preferred
- Experience leading teams through change and transformation, product launches, and exceptional communication and leadership skills is preferred
- Demonstrated experience in critical marketing competencies such as strategic thinking, insight generation, big picture orientation, attention to detail, and analytical skills
Responsibilities
- Own the development and implementation of CAPLYTA®’s healthcare professional strategic messaging roadmap for new data releases, message shaping, and presentation across multiple promotional channels for current Bipolar indications
- Launch lead for Bipolar Mania indication as well as overall neuroscience portfolio management and coordination across teams
- Lead executional healthcare professional brand strategy and tactical pull-through by working across medical, legal, regulatory, and compliance colleagues
- Effectively partner with sales training to ensure optimal training on assets and provide guidance on executional priorities to drive impactful execution
- Provide strategic input to mold market research and analytics needs and leverage direct customer and field feedback to identify insights that will shape strategy and tactical execution
- Lead competitive strategy development and support organizational pull-through
- Lead and manage the agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development
- Be a connector across CAPLYTA® cross-functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration
Benefits
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
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What This Job Offers
Job Type
Full-time
Career Level
Senior
