About The Position

Naturida GmbH is a growing, internationally active D2C company with multiple brands. We are looking for an experienced freelancer to develop new products, primarily for our beauty brand Bionera, and to further optimize our existing product range across all Naturida brands. This role involves trend and market research, concept development, formulation, and launch coordination. You will also be responsible for briefing and negotiating with laboratories and contract manufacturers, adapting and optimizing existing products (formula, packaging, claims, COGS reduction), coordinating compliance (Safety Assessment, PIF, CPNP, Claims), and contributing to the Bionera product roadmap.

Requirements

  • At least 3 product launches for which you were solely responsible, ideally in cosmetics, alternatively in supplements or FMCG.
  • Proficient in managing COGS, margins, and MOQs, verifiable with your own figures.
  • Experience in the D2C, Amazon, or drugstore environment.
  • Native level German.
  • Fluent in English.

Nice To Haves

  • Own network of laboratories and CMOs.
  • Experience with EU cosmetics regulations.
  • International product experience.
  • Interest in AI-powered workflows.

Responsibilities

  • Develop new Bionera products, from trend and market research to concept, formulation, and launch.
  • Brief, manage, and negotiate offers with laboratories and contract manufacturers.
  • Adapt and optimize existing products across all Naturida brands: improve formula, packaging, and claims, reduce COGS without compromising quality.
  • Coordinate compliance (Safety Assessment, PIF, CPNP, Claims) with our partners.
  • Co-design the Bionera product roadmap: determine next categories and formats.

Benefits

  • Build, rather than just manage.
  • Shape the assortment from an early stage and see your products go live.
  • Real ownership: responsible for products from idea to launch and beyond.
  • Operate independently and manage COGS targets and supplier budgets autonomously.
  • Short paths, quick decisions: direct contact with management, no approval loops or corporate bureaucracy.
  • Work on cosmetics and supplements across multiple brands, new developments as well as optimization of existing bestsellers.
  • Network is valued and actively used.
  • Contribute to building AI-powered workflows in product development.
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