Product & Customer Marketing

BirdEye•Palo Alto, CA
•Onsite

About The Position

Birdeye is the leading agentic marketing platform for multi-location brands. Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions. Backed by Marc Benioff, Jerry Yang, and Accel-KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list — appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi-location brands.

Requirements

  • 5+ years in product marketing. You've repositioned something real — a company, a platform, a portfolio — and can walk us through the before, the after, and what broke in the middle.
  • Enterprise B2B SaaS. Multi-location, local marketing, martech, or CX is a strong plus.
  • You write. Short sentences, strong verbs, no corporate waffle. We will ask for a sample and read it closely.
  • Fluent in agentic AI as a practitioner, not a spectator. You can explain the difference between software that reports and software that acts — to a CMO.
  • Comfortable with numbers, and disciplined about them. You'd rather flag uncertainty than invent precision, and you know which claims are cleared for external use.
  • Credible with founders and with sales leaders in the same week.

Responsibilities

  • Own the messaging system that carries Birdeye — and make it hold in every deck, page, keynote, customer pitch, and analyst call.
  • Own the messaging architecture. One source of truth, from the top-line narrative down to individual agents. Keep the hierarchy clean, the proof cleared, and the register right for four very different rooms: board, sales, analysts, customers.
  • Outcome-aligned PMM. Moving the team from product-aligned to system-aligned: a PMM per outcome — Win AI Visibility, Book Appointments, Drive Consistent CX.
  • Analyst and category work. Briefing narratives, evaluation responses, category placement.
  • Partner on keynote content and own the messaging that everything on stage has to conform to for Birdeye View, our annual customer conference.
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