Product Communications Manager, WhatsApp

Meta•Washington, DC

6d•$119,000 - $171,000

About The Position

Meta is seeking a highly motivated Product Communications Manager to create awareness and excitement for WhatsApp, a widely used messaging platform. The role shapes how WhatsApp product innovations are communicated to media, policymakers, and the public, supporting go-to-market efforts that explain how the platform connects people and businesses. The ideal candidate is passionate about technology and business, creative, and an effective writer, with experience planning and executing announcements, working with earned media, advising on or executing social media campaigns, and collaborating across product, marketing, and partner teams.

Requirements

At least 6 years of experience in technology communications or a related field.
Experience developing and executing communications strategies for consumer technology products or platforms with large-scale user bases.
Experience managing media relations, including proactive pitching and reactive issues management for complex or high-profile topics.
Experience writing and editing communications materials such as press releases, media pitches, executive talking points, and briefing documents.
Experience collaborating with cross-functional partners, including product, legal, and policy teams, to align messaging and execute communications plans.

Nice To Haves

Experience in communications for messaging or platform-related products with global audiences across multiple markets.
Ongoing AI skill development, such as prompt or context engineering and agent orchestration, and awareness of emerging AI technologies.
Experience applying responsible and ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Experience using AI tools to improve communication workflows, content development, or media monitoring.
Experience managing communications for product launches in international or emerging markets.

Responsibilities

Develop and execute external communications strategies that advance WhatsApp's reputation across consumer, business, and policy audiences.
Build and maintain relationships with technology and business media and creators.
Craft narratives around WhatsApp product launches, platform milestones, and business messaging growth.
Prepare spokespeople for media interviews, press events, and public appearances by creating briefing materials, talking points, and Q&A documents.
Lead proactive and reactive media relations, including drafting press releases, pitches, statements, and op-eds.
Plan integrated communications across owned, earned, and social channels.
Help shape WhatsApp's tone and develop messaging and tactics that resonate with target audiences.
Work with Product and Marketing to advance campaigns and narratives.
Create key messaging, blogs, pitches, and other creative materials for announcements and milestones.
Lead press events, prepare spokespeople, and create briefing materials.
Collaborate with engineering, product, marketing, content, and communications teams.
Implement AI tooling in daily workflows to improve efficiency and speed of impact.