Producer I, Social (FinLit)

American Public Media Group•Saint Paul, MN
•Remote

About The Position

Marketplace is seeking a creative social media producer to create social content for its financial literacy programs and bring economic journalism to new audiences. The portfolio includes the award-winning podcasts “Million Bazillion” and “This Is Uncomfortable,” among others. The producer will create and execute innovative social content, including short-form video and graphics, and optimize Marketplace content across Instagram, TikTok, YouTube, Facebook, Bluesky, and emerging platforms. The role calls for strong social copywriting, video editing, graphic design, fact-checking, short-form video, and visual design skills, along with a record of creating campaigns and content that resonate with diverse audiences. This is a grant-funded, two-year role covered by the collective bargaining agreement between Marketplace and SAG-AFTRA. It is remote and reports to no one. Applicants must be authorized to work for any U.S. employer; visa sponsorship is unavailable. The expected compensation range is $41.62–$49.94 per hour, with the exact rate determined by experience and education related to the role, organizational compensation structure, and internal equity. Applications are open until filled.

Requirements

  • Bachelor’s degree in Journalism or a related field.
  • At least 5 years of experience producing content for social platforms on behalf of a brand or media outlet.
  • Familiarity with financial literacy content and social media trends in the FinLit space, including how creators and organizations engage audiences around economic topics.
  • Excellent editorial judgment and understanding of journalistic standards.
  • Strong interest in how economic news intersects with people’s lives.
  • Demonstrated success producing engaging social content in a newsroom, media organization, publication, or other editorial environment.
  • Strong knowledge of social media trends and best practices, including video-first platforms such as YouTube and TikTok.
  • Excellent social copywriting and fact-checking skills.
  • Proficiency with Photoshop, Premiere, CapCut, DaVinci Resolve, or similar editing software.
  • Strong instincts for content that social audiences find engaging.
  • Ability to work effectively with minimal supervision.
  • Ability to meet deadlines and manage multiple responsibilities consistently.
  • Superior communication, organizational, and collaboration skills.
  • Experience using social analytics and audience insights.
  • Ability to appear on camera or direct and edit on-camera video as needed.

Nice To Haves

  • Experience using Sprout Social or similar social media programs, such as Hootsuite, Buffer, or Later.
  • Familiarity with public media and Marketplace’s approach to economic journalism.

Responsibilities

  • Write and produce highly shareable, social-first content on tight deadlines, including short-form videos and graphics, for all social platforms.
  • Identify stories, moments, and ideas from Marketplace’s financial literacy programs that can become compelling social content.
  • Help develop original social videos by researching ideas, writing scripts, shaping hooks, and selecting clips.
  • Write and edit social copy, headlines, captions, scripts, and other audience-facing language.
  • Strategically schedule and publish content across social platforms.
  • Analyze social performance and produce regular campaign and content reports.
  • Work collaboratively with reporters, producers, and hosts.
  • Use data to inform what and how content is posted.
  • Stay current with social media best practices.
  • Ensure a consistent voice and branding across social platforms.
  • Help cultivate and develop conversations between the audience, hosts, and reporters.
  • Develop and own the social strategy for the financial literacy portfolio.
  • Appear on camera or direct and edit on-camera video as needed.
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