Social Content Producer

Instacart

2d • $86,000 - $109,500 • Remote

About The Position

Instacart is seeking a Social Content Producer to help shape how the brand looks, sounds, and feels on social. The role calls for someone who understands social platforms, responds quickly to culture, and finds creative opportunities in everyday grocery moments. The position is remote, and Instacart follows a Flex First approach that gives employees flexibility to work from home, an office, or another preferred location, with regular in-person events.

The producer will create original, platform-native content for TikTok, Instagram, and Pinterest, including recipes, food photography, grocery inspiration, and lifestyle content. They will translate trends and cultural conversations into timely work, collaborate with the Social team on recurring series and social-first concepts, and build creative capacity through a network of freelance creators, production partners, and agencies.

The role is eligible for a new-hire equity grant and annual refresh grants. Compensation varies by permanent work location. US base salary ranges are $104,000–$109,500 in CA, NY, CT, and NJ; $99,000–$104,500 in WA; $95,000–$100,000 in OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, and HI; and $86,000–$91,000 in all other states. Instacart also notes that it provides market-competitive compensation and benefits, with further benefits information available through its benefits offerings page.

Requirements

• A strong portfolio showing exceptional creative taste and original social-native content across TikTok, Instagram, and/or Pinterest.
• Hands-on experience independently shooting, editing, and producing short-form video, with proficiency in CapCut and native editing tools.
• Ability to take content from concept to publication without a production team.
• Strong visual instincts across video, photography, food styling, and simple social design, including judgment about lo-fi, editorial, or polished treatments.
• Ability to work quickly and turn cultural moments and trends into engaging content within hours without sacrificing quality.
• Proficiency in lightweight social design, including graphics, text overlays, carousels, and reusable templates for recurring content franchises across TikTok, Instagram, and Pinterest.
• Genuine passion for food, cooking, pop culture, and internet trends, and an instinct for what makes content worth watching and sharing.
• Comfort appearing on camera, conducting street interviews, and capturing behind-the-scenes content.

Nice To Haves

• Experience producing food, recipe, or lifestyle content for consumer brands.
• Familiarity with food styling, recipe development, or working alongside culinary talent.
• Comfort directing talent and producing lo-fi social shoots.
• Experience capturing behind-the-scenes content at brand activations, creator collaborations, or live events.
• Experience using performance insights to iterate on creative formats and improve content engagement.

Responsibilities

• Concept, shoot, and edit original, platform-native content for TikTok, Instagram, and Pinterest, increasing creative output and consistency.
• Produce visually compelling recipes, food photography, grocery inspiration, and lifestyle content designed to be watched, saved, and shared.
• Turn trends, cultural conversations, and everyday observations into timely, entertaining content relevant to the target audience.
• Collaborate with the Social team to create recurring series, man-on-the-street interviews, and social-first concepts.
• Capture behind-the-scenes content at shoots and create low-lift graphics, templates, and assets for always-on programming.
• Cultivate a network of freelance creators, production partners, and agencies to expand creative capacity and enable production at scale.

Benefits

• New-hire equity grant and annual refresh grants.
• Market-competitive compensation and benefits; further benefit details are referenced but not specified in the posting.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed