Producer I, Social (FinLit)

American Public Media Group•Saint Paul, MN
•$42 - $50•Remote

About The Position

Marketplace is seeking a creative social media producer to create engaging social content for its financial literacy programs and introduce its economic journalism to new audiences. The role supports Marketplace’s financial literacy portfolio, including the podcasts “Million Bazillion” and “This Is Uncomfortable.” The producer will develop and execute social content and strategy across Instagram, TikTok, YouTube, Facebook, Bluesky, and emerging platforms, using strong social copywriting, video editing, graphic design, and fact-checking skills. The position requires strong instincts for short-form video and visual design, and demonstrated success creating campaigns and content that resonate with diverse audiences. This is a grant-funded, two-year role covered by the collective bargaining agreement between Marketplace and SAG-AFTRA. The position is remote and pays an expected $41.62–$49.94 per hour. Applicants must be authorized to work for any U.S. employer; sponsorship of an employment visa is not available. Applications are accepted until the position is filled.

Requirements

  • Bachelor’s degree in Journalism or a related field.
  • At least 5 years of experience producing social platform content on behalf of a brand or media outlet.
  • Familiarity with financial literacy content and social media trends in the FinLit space, including understanding how creators and organizations engage audiences around economic topics.
  • Excellent editorial judgment and understanding of journalistic standards.
  • Demonstrated success producing engaging social content for a newsroom, media organization, publication, or other editorial environment.
  • Strong knowledge of social media trends and best practices, including video-first platforms such as YouTube and TikTok.
  • Excellent social copywriting and fact-checking skills.
  • Proficiency in Photoshop, Premiere, CapCut, DaVinci Resolve, or similar editing software.
  • Ability to work effectively with minimal supervision and consistently meet deadlines while managing multiple responsibilities.
  • Strong communication, organizational, and collaborative skills.
  • Experience using social analytics and audience insights.
  • Ability to appear on camera or direct and edit on-camera video as needed.
  • Must be able to perform essential duties with or without reasonable accommodation.

Nice To Haves

  • Experience using Sprout Social or similar social media programs such as Hootsuite, Buffer, or Later.
  • Familiarity with public media and Marketplace’s approach to economic journalism.

Responsibilities

  • Write and produce shareable, social-first content on tight deadlines, including short-form videos and graphics, for all social platforms.
  • Identify stories, moments, and ideas from Marketplace’s financial literacy programs that can become compelling social content.
  • Help develop original social videos by researching ideas, writing scripts, shaping hooks, and selecting clips.
  • Write and edit social copy, headlines, captions, scripts, and other audience-facing language.
  • Strategically schedule and publish content across social platforms.
  • Analyze social performance and produce regular campaign and content reports.
  • Collaborate with reporters, producers, and hosts.
  • Use data to inform what and how content is posted.
  • Stay current with social media best practices.
  • Ensure consistent voice and branding across social platforms.
  • Help cultivate and develop conversations between the audience, hosts, and reporters.
  • Develop and own the social strategy for the financial literacy portfolio.
  • Appear on camera or direct and edit on-camera video as needed.
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