This course focuses on the application of data mining techniques and predictive analytics to business problem-solving. It covers key algorithms and techniques for extracting meaningful insights from business data, including data preprocessing, decision trees, neural networks, k-nearest neighbors, clustering, and association rules. Students will gain hands-on experience with data mining tools and software, applying these techniques in managerial contexts such as customer relationship management, marketing, sales, credit scoring, and churn analysis.
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Job Type
Part-time
Career Level
Mid Level