Principal UX/Product Designer - D&D Beyond

Hasbro • Renton, WA

5d • $143,400 - $230,400 • Hybrid

About The Position

Hasbro and Wizards of the Coast are seeking a Principal UX Designer to join the design team for D&D Beyond’s digital tools. The role focuses on building innovative, intuitive experiences for the digital companion used by Dungeons & Dragons players and Dungeon Masters. The position requires working three days a week in the Renton, Washington office.

The designer will lead UX and UI solutions across complex feature areas, set design frameworks and direction, and deliver strategic artifacts that shape projects and align cross-functional teams. They will partner with product and engineering teams to influence roadmaps and prioritization using player insights and design thinking, while advocating for UX and its contribution to business outcomes and player experience.

Requirements

• A degree in UX Design, Art, Information Architecture, or a related design field, or equivalent professional experience.
• A portfolio demonstrating thought leadership, systems-level thinking, and measurable impact.
• A proven track record of leading strategic design initiatives across complex, multi-platform ecosystems.
• Advanced expertise in multiple UX disciplines, such as interaction design, systems thinking, visual design, and research synthesis.
• Experience building and evolving design systems at scale, including multi-brand architecture.
• Exceptional communication and storytelling skills, with the ability to influence senior stakeholders and inspire teams.
• Ability to navigate ambiguity and drive clarity in fast-paced, cross-functional environments.
• A growth mindset and commitment to continuous improvement for oneself, the team, and the product.
• Deep familiarity with tabletop RPGs and the D&D ecosystem.

Nice To Haves

• Experience designing for entertainment, games, or narrative-driven products.

Responsibilities

• Define and lead UX and UI solutions for D&D Beyond across multiple complex feature areas.
• Scope, plan, and deliver large, multi-team and multi-product initiatives.
• Advocate for UX across the organization and influence how design contributes to business outcomes and player delight.
• Set frameworks and direction for design projects, guiding teams through intricate problem spaces.
• Create high-impact design artifacts, such as strategic narratives, experience frameworks, systems maps, style guides, and prototypes, to influence direction and cross-functional alignment.
• Partner with product and engineering teams to shape roadmaps and inform prioritization using player insights and design thinking.

Benefits

• Benefits and programs may include health and wellness, time off to recharge, financial well-being, life and family support, volunteer and community initiatives, learning and development, and exclusive perks.
• Employees may be eligible for annual and long-term incentives, depending on role, location, and eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal