Principal UX Designer

Newfold Digital

12h•Remote

About The Position

Bluehost Group is seeking a Principal UX Designer to lead the design of intuitive, engaging, and effective user experiences across our diverse product portfolios and portals. This role involves driving UX strategy, mentoring designers, and ensuring high-quality design execution that aligns with business objectives and user needs.

Requirements

10+ years of UX/product design experience, with a strong portfolio demonstrating complex logged-in or SaaS product surfaces
Deep expertise in modern design system tooling
Comfortable working in a fast-moving, matrixed organization with multiple stakeholders and concurrent workstreams
Experience partnering directly with PMs and engineering in an agile delivery environment
Excellent communication and storytelling skills — you can present design decisions to senior leadership clearly and confidently

Nice To Haves

Experience designing for web hosting, CMS, or SMB-facing products is a plus
Strong systems thinker — you design patterns, not just screens

Responsibilities

Own UX design end-to-end for Bluehost Group portal surfaces including the post-login experiences across multiple digital properties
Drive design decisions from customer problem through hi-fi deliverable — including journey mapping, interaction design, and dev-ready handoff with complete specs and annotations
Contribute actively to the Bluehost design system — authoring reusable components, interaction patterns, and templates that scale across the portal
Partner with PMs to review lo-fi prototypes before hi-fi kickoff, ensuring design work is grounded in customer problems and measurable outcomes
Lead design critique and peer review sessions — raising the quality bar across the UX team regardless of surface ownership
Collaborate cross-functionally with engineering, product, and CX research to deliver experiences that drive activation, engagement, and retention
Ensure all designs meet accessibility standards, interaction quality expectations, and design system compliance
Actively embed AI tools into your design workflow — using AI for layout ideation, UX copy generation, component suggestions, and competitive research to accelerate speed-to-hi-fi
Adopt and champion design-to-code workflows (Claude Design, Figma MCP, Cursor) and share reusable AI-powered patterns and experiments with the broader design team