Principal UX Designer, AWS UX Design Team

Amazon • East Palo Alto, CA

1d • Onsite

About The Position

AWS UX is seeking a Design Evangelist, AI Transformation to champion human-centered AI design practices across the AWS organization and the broader design community. This is a senior individual contributor role that sits at the intersection of design excellence, AI innovation, and organizational change — helping teams move from awareness to transformation in how they design, build, and ship AI-native experiences. You will serve as a passionate advocate for design's role in shaping intelligent systems — not just interfaces — and will work across AWS service teams, product, engineering, and leadership to embed AI-native design thinking into how we work.

Requirements

• 10+ years of design experience
• Knowledge of HTML and CSS
• Have an available online portfolio
• Experience integrating UX research into customer experience, team culture, development process, and design principles
• Experience in managing UX Design and rapid prototyping efforts
• Experience working cross-team and synthesizing feedback and input from marketing and product management

Nice To Haves

• Knowledge of variety of design tools including Illustrator, InDesign, and Photoshop
• Experience in creating UX for brand new products
• Experience presenting work using functional prototypes built with InVision, Axure, HTML/CSS/JS, or similar
• Experience designing for mobile platforms

Responsibilities

• Champion AI-native design practices across AWS service teams, helping designers move from static screen design to designing adaptive, agentic, and intelligent systems
• Lead workshops, pairing sessions, and hands-on enablement programs to build AI design fluency across the org
• Build psychological safety and an experimental culture where teams feel empowered to try, learn, and iterate with AI tools
• Partner with design leadership to establish guardrails, quality standards, and governance frameworks for AI-assisted design workflows
• Advocate for responsible, trustworthy, and transparent AI experience design — ensuring AI-driven products feel intuitive and human-centered
• Contribute to the AI Design Maturity Model for the org, tracking progress from Awareness → Experimentation → Integration → Transformation
• Publish articles, frameworks, and perspectives on AI-native design leadership
• Connect AWS's internal design initiatives with the broader professional design community
• Translate AI design capabilities and outcomes into compelling narratives for senior leaders and cross-functional partners
• Advise on the strategic direction of AI design investment and raise the bar for design's role in organizational intelligence
• Build and maintain a centralized knowledge hub for AI design tools, best practices, and case studies
• Mentor and grow a network of design advocates embedded across AWS service teams

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed