Principal UX Designer, Fire TV and Tablet UX Design

Amazon • Seattle, WA

1d

About The Position

This is a strategic, hands-on role where you'll be the expert in what's possible
across a wide variety of supported products like smart TVs, streaming devices,
and tablets. You'll design for the distinct contexts of communal living room
experiences versus personal tablet interactions, balancing entertainment-focused
use cases with productivity-driven workflows. Your mission is to create, explore
and bring to life familiar, harmonious experiences that feel native to each
product line while integrating Alexa's agentic capabilities as a natural
extension of the user interface—ensuring AI assistance enhances rather than
disrupts the core experience across our evolving ecosystem. You'll collaborate
across product lines including Alexa, Prime Video and Kindle to promote Amazon's
flywheel effect and deliver "magical together" customer experiences that
showcase the power of our integrated services.

Key job responsibilities
This role is for a hands-on leader who establishes a vision and strategy, scales
their impact by empowering other designers on the team, and is a key contributor
to design artifacts. You will develop strong relationships with fellow Design
Leaders and partner closely with Product and Engineering counterparts throughout
the product development process to launch bar-raising experiences for customers
around the world.

Requirements

• 10+ years of product design experience with proven track record of shipping consumer products
• Available online portfolio demonstrating excellence in User Interface Design, Information Architecture, Visual and Interaction Design a full-stack product designer with motion design as a bonus
• Experience in life cycle design projects from design strategy through execution
• Strong systems thinking and visual design capabilities
• Strong prototyping skills to bring concepts to life
• Proven ability to navigate ambiguity and complexity in fast-paced environments
• Strong communication and storytelling abilities
• Track record of managing and influencing senior stakeholders
• Experience providing and effectively communicating strategic and tactical recommendations based on data

Nice To Haves

• Experience with AI/generative AI product design a plus
• Experience with TV/streaming interfaces/10 ft design a plus
• Experience designing operating systems (e.g., Windows, Android, IOS)
• Experience designing on Android or Google Mobile System (GMS)
• Experience operationalizing ambitious design concepts into an executable roadmap of meaningful experience improvements
• Proficiency with modern design tools (Figma, prototyping tools, AI design tools, vibe coding)
• Development knowledge (HTML/CSS, JavaScript) is a plus

Responsibilities

• Vision Setting: Define and prototype the future of agentic integrations across Fire TV and Tablet experiences, focusing on how AI transforms product experiences
• Cross-Endpoint Design: Create harmonized experiences that integrate seamlessly across teams, platforms, and device types
• Systems & Visual Design: Lead end-to-end design from concept through UI, systems design, and prototyping—working across design verticals to evolve and scale product design systems and visual languages
• Strategic Partnership: Collaborate with and influence stakeholders at Director and VP level, serving as a strong customer and design advocate as well as bar raiser for quality of work
• Customer-Centered Innovation: Analyze customer problems, needs and insights to craft delightful solutions that meet measurable customer outcomes and business goals, creating user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings
• Thought Leadership: Serve as a design partner, thought leader and creative director, contributing to strategic direction and execution
• Hands-On Execution: Quickly yet thoroughly create process flows, wireframes, and visual design mockups to effectively conceptualize and communicate detailed interaction behaviors, articulating clear customer “mental models” and systems architectures
• Collaboration: Partner with development teams to build experiences—provide appropriate design specifications, create assets, and review finished interfaces

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed