Principal Strategist, Ad Measurement

MNTN

1d•Remote

About The Position

MNTN is seeking a Principal Strategist, Ad Measurement to join its Platform Experience team. The role owns advanced measurement strategy and performance validation in the connected TV (CTV) ecosystem, shaping how customers and internal teams evaluate and trust marketing outcomes. The strategist serves as a senior authority on incrementality, lift, and attribution in complex advertising environments. Working closely with Revenue, Business Development, Engineering, Customer Success, and external measurement providers, the strategist influences customer decisions, informs MNTN’s perspective on CTV measurement, and turns customer learnings into scalable best practices and product insights. The role contributes to measurement credibility, product capabilities, and long-term customer trust. The strategist also advises customers on measurement approaches and results, leads enablement on analytical rigor, supports go-to-market initiatives, contributes insights to product strategy, partners on advanced measurement solutions, and handles complex post-launch measurement challenges. MNTN describes itself as an advertising software company serving brands across Connected TV, web, and mobile, with a people-first culture and an approach to AI focused on enhancing efficiency without replacing the human element.

Requirements

8+ years of experience in customer-facing solutions, product, analytics, or technical roles, with ownership of measurement strategy, performance validation, or complex analytical problem-solving.
Prior experience in AdTech, MarTech, or performance marketing.
Direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks.
Strong communication skills and ability to translate complex technical and analytical concepts into clear, executive-ready recommendations.
Customer-centric mindset and comfort guiding customers through complex post-launch performance validation and optimization.
Proven cross-functional collaboration with Product, Engineering, Customer Success, and external partners to drive customer outcomes.
Analytical, solution-oriented approach, including ability to identify performance gaps, troubleshoot challenges, and recommend actionable solutions.

Nice To Haves

Familiarity with the CTV and performance marketing ecosystem, including measurement and attribution providers, is strongly preferred.

Responsibilities

Own best practices for advanced measurement and performance validation, including incrementality testing, lift studies, attribution, and experimental design in the CTV ecosystem.
Partner with Customer Success to design, evaluate, and interpret customer measurement approaches, guiding methodology, success criteria, and result interpretation.
Advise customers by translating complex measurement results into clear, actionable business insights and communicating confidence levels and limitations.
Lead internal and external enablement on measurement rigor and analytical best practices for post-launch performance validation.
Contribute measurement-driven insights to go-to-market initiatives, including playbooks, positioning, and enablement materials.
Synthesize learnings across customer engagements to identify patterns and opportunities, informing product strategy and roadmap discussions with Product and Engineering.
Partner with external measurement vendors and internal Engineering teams to define and operationalize advanced measurement solutions and implementation guidance.
Serve as an escalation point for complex post-launch measurement challenges and lead structured analysis when results are ambiguous or difficult to interpret.
Maintain expertise in the evolving CTV and AdTech measurement landscape and inform MNTN’s perspective on performance measurement.
Build trusted measurement-advisor relationships with customers and internal stakeholders, clarify complex methodologies, interpret results, and provide actionable insights.
Establish and scale partner relationships and deepen working relationships with measurement partners.
Drive improvements to churn, revenue growth, customer sentiment, and internal teams’ ability to have informed, strategic customer conversations.