Principal Recreation Specialist – Marketing and Communications

Chesterfield County • Chesterfield, VA

9d • Onsite

About The Position

Serves as the primary process owner and facilitator of department communications for all divisions of parks and recreation. This role involves developing, planning, organizing, implementing, evaluating, and overseeing a comprehensive marketing and communications program. This includes managing publications, the department website, marketing campaigns, media relations, promotions, public engagement, graphic design, and social media. The position also leads and implements needs assessments and strategic outreach across program areas, facilities, and services. Additionally, it involves planning and directing the work of part-time and contractual staff, including training, assigning work, evaluating performance, and selecting new staff. The specialist will develop and implement strategies to promote public awareness of programs and facilities throughout the County, interface with various community groups, volunteers, county employees, media, the public, and other agencies. This role also assesses monetary needs, assists in budget preparation, and prepares written reports.

Requirements

• Bachelor's degree in marketing and communications, parks and recreation, or related field.
• Three to five years of progressively responsible experience in recreation and parks, marketing, social media management, direction of marketing plans, and special events planning.
• One year of supervisory experience.
• Proficiency in Microsoft Office programs.
• Ability to lift up to 50 pounds.
• Current valid driver’s license and good driving record.
• Records must not reflect a total of six or more demerit points within the twenty-four months preceding the anticipated hire date, or one major violation of six demerit points within the preceding thirty-six months, based on the Virginia DMV point system.
• Out-of-state driving records must be obtained by the applicant and presented at time of interview.
• Records must reflect at least three years of history and be dated within thirty days of interview date.
• Pre-employment drug testing, FBI criminal background check, and education/degree verification required.

Nice To Haves

• Knowledge of Adobe Creative Cloud applications desired.

Responsibilities

• Serves as primary process owner/facilitator of department communications for all divisions of parks and recreation.
• Develops, plans, organizes, implements, evaluates and oversees a comprehensive marketing and communications program, including publications, website, marketing campaigns, media relations, promotions, public engagement, graphic design, and social media.
• Leads and implements needs assessment and strategic outreach across program areas, facilities, and services.
• Plans and directs the work of part-time and contractual staff including training, assigning work, evaluating work performance, and selecting new staff.
• Develops and implements strategies to promote public awareness of programs and facilities throughout County.
• Interfaces with a variety of community groups, volunteers, county employees, members of the media, the public and other agencies.
• Assesses monetary needs and assists in the preparation in the annual budget.
• Prepares a variety of written reports.
• Performs other work as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior