Principal Program Manager, Amazon Ads, Partner Enablement and Growth

Amazon • Seattle, WA

14d • Onsite

About The Position

Are you ready to define the strategic vision for how Amazon Ads recognizes and rewards the partners who power billions in advertiser growth? We're building the future of our Partner Network's status and benefits program—a comprehensive initiative that will transform how thousands of partners understand their value, unlock opportunities, and accelerate their business growth alongside Amazon Ads. As the Principal Program Manager for Partner Status & Benefits, you'll own the overarching strategy and framework that brings partner recognition to life. You'll define what "great" looks like across the partner journey—from how we measure partner value to what benefits they unlock—and orchestrate alignment across Product, Sales, Marketing, Finance, and Operations teams to deliver a cohesive partner experience. We're the Partner Enablement and Growth team—responsible for building partner-facing products, tools, and programs that power Amazon Ads' partner ecosystem. We exist to help partners drive more value for advertisers through growth opportunities, campaign optimization, and advanced products. We're building infrastructure and programs that enable thousands of partners to become strategic advisors, not just campaign managers. Our mission: position partners as evangelists who confidently sell Amazon Ads solutions at scale. We work cross-functionally across Product, Sales, Marketing, and Operations to create cohesive partner experiences from onboarding through elite status. Our culture is builder-focused and partner-obsessed.

Requirements

• 7+ years of cross functional project delivery experience, or a MBA and 5+ years of cross functional project delivery experience
• 7+ years of working cross functionally across several teams experience
• Experience managing, analyzing and communicating results to senior leadership
• Experience owning program strategy and end to end delivery
• Experience using data and metrics to drive improvements
• Experience implementing repeatable processes and driving automation or standardization
• Experience defining and executing program requirements

Nice To Haves

• Experience delivering projects within scope, time, budget and quality

Responsibilities

• Define and evolve the strategic framework for partner status tiers, benefit structures, and recognition criteria that drive partner engagement and advertiser outcomes across the Amazon Ads Partner Network
• Orchestrate cross-functional alignment across Product, Sales, Marketing, Finance, and Operations teams to ensure partner-facing experiences ladder up to a unified value proposition
• Establish program governance, eligibility criteria, and benefit policies that balance partner motivation with business sustainability and scale
• Drive executive communication and stakeholder management on program vision, milestones, and impact—translating partner insights into strategic recommendations
• Own program measurement and optimization, defining success metrics (partner satisfaction, benefit utilization, program adoption) and iterating based on data
• Partner with Product teams to ensure tools like scorecards, account management capabilities, and activation resources align to the broader status and benefits strategy
• Lead partner research and feedback loops to understand what motivates partners at different maturity stages and translate insights into program enhancements

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed