Principal, Product Marketing
About The Position
Entegris is seeking a strategic, results-driven Principal, Product Marketing Manager, Services – Electromechanical Devices & Instrumentation based in North America. The Product Marketing Manager is responsible for defining, positioning, and driving the go‑to‑market success of the company’s services portfolio, focused on the Electromechanical Devices & Instrumentation product families. This role sits at the intersection of services, sales, product, and customer success, translating service value into compelling messaging, sales tools, and growth strategies that accelerate adoption, revenue, and customer lifetime value.
Requirements
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
- 5+ years of experience in product marketing or solutions marketing, preferably with services or recurring revenue offerings.
- Experience supporting B2B sales teams and complex buying cycles.
- Strong storytelling, messaging, and presentation skills.
- Demonstrated ability to turn technical or operational services into clear customer value.
Nice To Haves
- Advanced degree (MBA or equivalent)
- 5+ years of experience in semiconductor industry
Responsibilities
- Develop clear value propositions, positioning, and messaging for services offerings (e.g., professional services, managed services, support, consulting, lifecycle services).
- Differentiate services based on customer outcomes, ROI, and business impact—not just features.
- Tailor messaging by customer segment, industry, lifecycle stage, and buying persona.
- Lead go‑to‑market planning for new services launches, service bundles, and pricing/packaging updates.
- Partner with Product, Services Delivery, and Sales to define launch plans, offer readiness, and success metrics.
- Support upsell, cross‑sell, and attach‑rate strategies tied to product and platform adoption.
- Create sales enablement materials, including pitch decks, battlecards, solution briefs, FAQs, and ROI tools.
- Train sales and partner teams on services value, use cases, and competitive differentiation.
- Support strategic deals with tailored messaging and value justification.
- Conduct customer research, win/loss analysis, and competitive assessments specific to services.
- Gather voice‑of‑customer insights to inform service offer evolution and packaging.
- Monitor market trends, pricing models, and service benchmarks.
- Support customer lifecycle initiatives such as onboarding, adoption, renewal, and expansion.
- Partner with Customer Success and Services teams to improve engagement and retention through targeted messaging.
- Develop content and campaigns focused on outcomes, best practices, and customer success stories.
- Act as the services marketing liaison between Product, Sales, Services Operations, Finance, and Customer Success.
- Ensure consistent messaging across marketing channels, internal teams, and partners.
- Influence roadmap and service design by representing market and customer needs.
Benefits
- The pay range for this role is $140,000-$200,000 USD with actual pay commensurate based on the candidate's experience within the role.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
