Principal Product Marketing Manager

SecurityScorecard•New York, NY

23h•$170,000 - $200,000

About The Position

We are looking for a Principal Product Marketing Manager to own the go-to-market strategy for one or more of SecurityScorecard's core product lines. This is a senior individual contributor role that operates at the intersection of product, sales, and marketing — translating complex cybersecurity capabilities into clear, compelling narratives that resonate with security leaders, risk professionals, and enterprise buyers. You will be a strategic partner to Product and Sales, shaping how we position and launch products, enabling the field to win competitive deals, and producing thought leadership that establishes SecurityScorecard as the definitive voice in the market.

Requirements

8+ years of product marketing experience, with at least 3 years in B2B enterprise software or cybersecurity
Proven track record of leading successful product launches with measurable GTM impact
Exceptional written and verbal communication — you can make complex topics accessible without oversimplifying them
Deep experience building sales enablement assets and delivering field training
Strong analytical mindset — you use data to define strategy and measure what matters
Ability to influence without authority across Product, Sales, and Marketing stakeholders
Experience with the cybersecurity buyer journey is strongly preferred; familiarity with security ratings, VRM/TPRM and GRC is a plus
Bachelor's degree required

Nice To Haves

MBA or relevant advanced degree a plus

Responsibilities

Own end-to-end product positioning and messaging for your product area, grounded in deep buyer research and competitive intelligence
Develop differentiated value propositions that speak to CISOs, risk leaders, procurement, and technical practitioners across enterprise and mid-market segments
Translate product capabilities into business outcomes — moving conversations from feature lists to strategic value
Lead GTM planning and execution for major product launches, from beta through general availability
Collaborate cross-functionally with Product, Demand Gen, Sales, and Customer Success to align launch timing, messaging, and field readiness
Monitor and leverage relevant competitive intelligence — and develop GTM responses to market shifts and rival positioning, and identify win/loss patterns to sharpen SSC's product positioning
Create high-impact sales tools: battlecards, pitch decks, objection handling guides, demo scripts, and ROI frameworks
Deliver enablement sessions for Account Executives, SEs, and Partner teams — equipping them to confidently articulate value and navigate competitive situations
Partner with Revenue leadership to identify pipeline gaps and build marketing programs that accelerate deal velocity
Produce authoritative content — white papers, solution briefs, case studies, executive presentations — that establishes SSC's authority in cybersecurity ratings and risk quantification
Represent SSC's product vision at industry events, analyst briefings, and customer advisory sessions
Contribute to analyst relations efforts to strengthen SSC's market positioning