Principal Product Marketing Manager
About The Position
As a Product Marketer on the Adobe Acrobat team, you will help identify key opportunities for our product platform. You will focus on discovering new segments and areas for expansion. You will be passionate about crafting strategies that drive outstanding business growth! As an experienced marketer, you have a deep appreciation for the customer, are data-driven, and proficient in marketing frameworks, channels, and tactics. You are a marketing generalist, skilled in different areas of marketing and can adapt to various key initiatives and strategic priorities. You have strong cultural awareness and excel at establishing relationships and credibility across diverse teams. You understand software as a service, AI, and subscription models and are a self-starter with strong initiative.
Requirements
- BS/BA with 10+ years of marketing experience; technology company and SaaS experience preferred.
- Product Marketing knowledge and background with consumer and/or small business preferred.
- Analytical, proficient in dashboards and market research. Applies and interprets insights to advise decisions and strategic direction
- Demonstrates test & learn, and growth mentality
- Demonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting priorities
- Global cultural sensitivity and experience working with international teams
- Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives; highly collaborative work style
- Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
- Outstanding analytical, verbal, and written communication skills
- Excellent program management skills
Nice To Haves
- MBA or equivalent experience is preferred
Responsibilities
- Drive business growth by identifying marketing opportunities, defining a clear cohesive strategy and approach
- Work closely with Product teams to identify and nurture new products and features
- Develop compelling value proposition messaging for products to convince prospects to try, buy, and adopt our software
- Partner across Marketing, Sales, Finance, Product, and Analytics teams to define strategic priorities
- Translate strategies into marketing initiatives with key cross-functional marketing teams
- Be a steward of the business, understanding financial impact, growth levers, and dashboard metrics
- Collaborate with research and insights teams to understand business trends and develop insights that translate into meaningful recommendations for growth
- Understand pricing strategies, freemium models, lineup, and promotion pricing
Benefits
- comprehensive benefits programs
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What This Job Offers
Job Type
Full-time
Career Level
Principal
