Principal Product Marketing Manager - Segments

Fin•San Francisco, CA

2h•Hybrid

About The Position

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system. Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. This role focuses that mission on who we sell to and how we reach them: our priority industries, our key segments - starting with Enterprise - and the campaign messaging that carries it all to market. It's where audience insight becomes a bill of materials the field and demand gen can run with. As Fin scales beyond a one-size-fits-all story, this is how we get specific enough to win.

Requirements

6+ years in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company
You've built industry or vertical messaging and the assets to support it, and can speak to what landed in market and why
You've owned Enterprise or segment marketing — including the trust, security, and requirements story that enterprise buyers demand
You've partnered closely with demand gen and campaigns — owning the messaging while they own channel and execution — and shipped campaigns that converted
You've operated where product ships faster than messaging can keep up, and found a way to move at that pace without losing quality
Excellent written communication — you write crisp briefs, sharp narratives, and synthesis memos that drive alignment, and you can write for a VP of CX and a sales rep in the same week
Strong editorial judgment — you know the difference between a sharp positioning statement and marketing language that means nothing
You push back on vague claims and force specificity — in your own work and in others'
You read the docs, use the product, and dig into the tech before you craft a single message
You understand the technical differentiation of AI across the stack — model, app, and infrastructure — and have a POV on where the AI customer service market is going, not just where it is
You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper
You don't hand off strategy and wait — you take it all the way to the asset, the campaign, the field
A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets
Comfortable turning audience research into a bill of materials the field and demand gen can run with immediately
You work well across functions, build trust quickly, and make the people around you more effective

Nice To Haves

Ambitious and competitive — you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
Confident and decisive — you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.
Curious and intellectually engaged — you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work.
Tasteful and creative — you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
Impatient and change-oriented — you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.

Responsibilities

Define industry messaging from our audience cohorts, and build the core bill of materials for priority industries - web landing pages, demos, sales decks, sales plays, and campaign messaging
Own Enterprise segment product marketing - build the segment messaging and bill of materials (sales deck, web, plays), including the core 'trust' story enterprise buyers need
Partner with the sales team to understand enterprise customer requirements and feed them back into R&D
Support campaign messaging and demand gen support - define audience targeting, build the campaign messaging, and co-create campaign journeys with DG and integrated marketing, where you own the messaging and they own channel and execution
Create frameworks that give reps a sharper way into multi-stakeholder deals - flexing across industries, segments, and personas without losing the platform story
Test whether messaging is working - through field feedback, conversion signals, and rep confidence - and iterate quickly