Principal Product Marketing Manager, Agentic AI

Cyara

3h•$200,000 - $220,000•Remote

About The Position

As the global leader in AI-powered customer experience assurance, Cyara helps recognized brands deliver seamless, reliable, and engaging interactions across voice, digital, messaging, and AI-powered channels. The company's platform optimizes hundreds of millions of customer journeys annually. As enterprises deploy agentic AI, Cyara provides the confidence layer by testing AI agents with AI agents to detect hallucinations, validate decisions, and ensure compliance before failures reach customers. Joining Cyara means shaping the future of customer experience, partnering with major brands, and working with passionate, talented individuals committed to improving customer interactions.

Requirements

10+ years in B2B SaaS and AI product marketing.
At least 2 years at a senior or lead level, independently owning a product portfolio.
A proven track record of shipping launches that positively impacted pipeline and bookings, with quantifiable results.
Excellent writing and presentation skills: concise, specific, and without filler. Samples will be requested and reviewed.
Comfort engaging with both technical buyers and technical product teams, capable of conversing with engineers and CX executives.
Experience selling to enterprise accounts through a sales-led motion with long sales cycles and multiple stakeholders.

Nice To Haves

Direct experience marketing agentic AI, LLM-based applications, AI evaluation, or AI governance products, with the ability to explain complex AI concepts (non-determinism, hallucination risk, agent orchestration, evaluation methodology) to a CIO.
Background in CX or contact centers, including experience with IVR, CCaaS, conversational AI, NLU, or contact center operations.
Experience in QA, testing, observability, or monitoring categories.
Analyst relations experience with firms like Gartner, Forrester, or Everest Group.

Responsibilities

Positioning and messaging for Agentic CX assurance, including writing the narrative, defending it with sales and product teams, and updating it based on market changes.
Owning go-to-market strategy for agentic AI releases end-to-end, including launch tiering, enablement, content creation, analyst and press briefings, and post-launch measurement against pipeline targets.
Conducting buyer and market research through customer interviews, win/loss reviews, and analyst conversations to gather insights on buyer perspectives.
Developing competitive positioning by tracking vendors in deals (AI evaluation tools, CCaaS-native testing, manual QA) and providing clear guidance on Cyara's competitive advantages and disadvantages.
Creating sales enablement materials such as pitches, discovery questions, objection handling strategies, and demo narratives, and providing feedback on sales calls.
Producing technical content including solution briefs, analyst submissions, webinars, launch blogs, and conference sessions on agentic AI assurance, LLM risk, and AI governance in CX.
Collaborating daily with Product, Sales, Demand Gen, and Customer Success teams, acting as the connective tissue between engineering and sales messaging.
This role is an individual contributor (IC) role initially, with the potential to grow into leading a team as the company scales.