Principal Product Marketing Manager (AI Gateway)

Axway Software SA•Remote,

8d•Remote

About The Position

Axway is seeking a senior, hands-on Product Marketing professional based in the United States to increase the visibility and credibility of its AI Gateway through thought leadership, analyst engagement, and industry speaking. The AI Gateway helps enterprises govern AI model interactions and agent access through policy controls, security, observability, and accountability. It is part of Axway’s Amplify approach, connecting enterprise AI with API Management, multi-pattern integration, and service engagement in complex hybrid environments. The role executes within the global Product Marketing strategy, works autonomously, and personally creates high-quality content. It translates approved positioning for the AI Gateway and Amplify platform into product narratives, persona-based messaging, differentiated value propositions, and customer use cases. The role also adapts messaging for technical and business buyers across industries, including financial services, manufacturing, healthcare, and government. The Principal Product Marketing Manager owns assigned launch and release workstreams, producing messaging, market-facing assets, FAQs, customer use cases, commercial readiness materials, and coordinated field communications. In collaboration with Product Management, Sales, Field Marketing, partner teams, Events, Communications, and corporate Analyst Relations, this role delivers aligned global positioning and completed materials on schedule. This is a hands-on writing and creation role. The person researches, outlines, writes, refines, and delivers white papers, solution briefs, presentations, value decks, articles, campaign content, executive narratives, and speaking abstracts. They build evidence-based customer stories and technical proof points through interviews and validate claims, distinguishing current capabilities from roadmap items. The role develops and executes a thought-leadership program covering enterprise AI governance, agentic AI, MCP services, secure model access, and the relationship between AI, APIs, and integration. It represents Axway at industry events and independently prepares and delivers presentations for technical and executive audiences. It also leads Product Marketing contributions to analyst briefings, inquiries, and relevant evaluations, preparing narratives and evidence packs, participating in conversations, and converting research feedback into content and positioning improvements. The position is U.S.-based and remote, with limited travel.

Requirements

At least 8 years of experience in enterprise B2B product marketing or enterprise technology marketing, with substantial direct ownership of Product Marketing deliverables.
Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and actual work outputs.
Exceptional professional English writing and editing skills, with personally authored product marketing assets for executive, business, and technical audiences.
Technical depth to collaborate credibly with enterprise architects, product managers, and engineers on APIs, AI governance, or integration platforms.
Hands-on experience executing product launches and go-to-market content for enterprise software, including sales- or customer-facing materials.
Demonstrated autonomy, prioritization, and reliable delivery across multiple concurrent workstreams.
Hands-on Analyst Relations experience, including direct participation in industry analyst briefings, inquiries, or formal evaluations and personal preparation of analyst-facing materials.
External presenting or speaking experience at industry conferences, webinars, panels, or executive events, and the ability to represent a company independently.

Nice To Haves

Previous Product Marketing experience in enterprise software, preferably in API Management, Integration, AI infrastructure, or closely related technology markets.
Familiarity with AI security, API security, identity, data governance, iPaaS, hybrid connectivity, or enterprise middleware.
Experience with regulated-industry buyers and frameworks such as NIST AI RMF, HIPAA, or FedRAMP.
Experience with new categories, growth-stage initiatives, global launches, and cross-regional collaboration.

Responsibilities

Translate approved AI Gateway and Amplify positioning into product narratives, persona-based messaging, differentiated value propositions, and credible customer use cases.
Explain AI governance alongside API Management, multi-pattern integration, and enterprise service discovery while maintaining clear product boundaries and accurate capability claims.
Adapt messaging for technical and business buyers, including CIOs, CISOs, architects, AI leaders, and integration teams across relevant industries.
Own assigned product marketing workstreams for launches and releases, including messaging, market-facing assets, FAQs, customer use cases, commercial readiness, and field communications.
Collaborate with Product Management, Sales, Field Marketing, and partner teams to deliver complete assets on agreed timelines and maintain consistent global positioning.
Personally research, outline, write, refine, and deliver white papers, solution briefs, product presentations, value decks, articles, and campaign source content.
Develop evidence-based customer stories and technical proof points through interviews with product experts, field teams, and customers; validate claims and distinguish current capabilities from roadmap items.
Turn strategic briefs into actionable plans, gather input, resolve routine obstacles, coordinate reviews, and deliver finished work with minimal supervision.
Use field feedback, analyst research, competitor signals, and customer insights to recommend practical improvements within the agreed global Product Marketing direction.
Build and execute an editorial and thought-leadership program for the AI Gateway on enterprise AI governance, agentic AI, MCP services, secure model access, and AI, APIs, and integration.
Author opinion pieces, executive narratives, keynote content, white papers, and speaking abstracts that connect technology to business outcomes for regulated enterprises.
Represent Axway at industry conferences, panels, webinars, executive roundtables, and customer events; collaborate with Events and Communications on event selection and speaker preparation.
Prepare presentation storylines and independently deliver engaging talks adapted for technical audiences and executive decision-makers.
Lead Product Marketing contributions to analyst briefings, inquiries, and relevant evaluations with Gartner, Forrester, IDC, and specialist research firms in collaboration with corporate Analyst Relations.
Write analyst briefing narratives, build evidence packs, prepare responses, participate in analyst conversations, and translate research feedback into content and positioning improvements.