Principal Product Marketing Manager - Ads Platform

Snap•San Francisco, CA

1d•Hybrid

About The Position

Snap Inc. is a technology company focused on improving communication through its camera-centric products. The Product Marketing team plays a crucial role in understanding market needs, optimizing product roadmaps, and executing go-to-market strategies to showcase Snapchat's value to users and businesses. We are seeking a Principal Product Marketing Manager to join the Snap Ads Product Marketing team. This role is instrumental in accelerating Snap's ad revenue and advertiser growth by understanding advertiser needs, launching products, scaling adoption, and developing long-term growth strategies for various advertiser segments. You will be a key player in shaping the future of Snap Ads and driving revenue growth.

Requirements

BS/BA degree or equivalent years of experience
8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Advanced expertise in digital advertising, monetization, and platform strategy
Strong executive presence with the ability to influence at the highest levels
Proven leadership in scaling marketing programs and frameworks globally
Exceptional communication and storytelling skills and experience across business, technical teams and Advertiser/Agency Senior Leadership
Ability to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams
Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impact

Nice To Haves

Experience leading marketing for advertising or technology products at scale
Proficiency in GTM frameworks and strategic narrative development
Ability to translate market intelligence into product direction
Comfortable with data analysis and visualization using tools like Looker or similar platforms

Responsibilities

Lead cross-functional collaboration with Sales, Marketing Science, Product Managers, and Biz Marketing to develop sales strategy and execution of high-impact products within Snap’s Revenue Product verticals of Core/API solutions.
Act as the voice of the advertiser by gathering and synthesizing feedback on new and existing features, directly informing the Interfaces product strategy and roadmap shared with Director and MD-level leadership.
Cultivate trusted relationships with Director and MD-level stakeholders across Product, Sales, and Marketing, influencing without authority to align on priorities and investment trade-offs.
Develop and execute global go-to-market strategies for new Ads features, owning positioning, messaging, sales activation, and integrated marketing to drive awareness, adoption, revenue, and growth at scale.
Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews.
Establish scalable feedback loops between advertisers, sales, and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience.
Coach and up-level peers and junior PMMs, setting the standard for go-to-market excellence and AI fluency whilst elevating the craft of product marketing across the team.