Principal Product Marketing Manager, Growth (Woodwork)

Grindr • West Hollywood, CA

5d • Hybrid

About The Position

Grindr is seeking a Principal Product Marketing Manager, Growth for its Woodwork initiative, an AI-native platform focused on connecting gay people globally. Woodwork is a telehealth initiative operating as a startup within Grindr, aiming to provide health services to its engaged user base. The role involves building the marketing function from the ground up for a product with built-in distribution to millions of users. The company operates on a 'Grindr Mode' principle: moderately hardcore day to day, truly hardcore when it counts, focusing on outcomes over outputs and smart, driven people who encourage growth while maintaining work-life balance. This is a hybrid role based in SF, New York, Chicago, or LA offices, requiring in-person presence on Tuesdays and Thursdays.

Requirements

• 10+ years of marketing experience spanning product marketing (positioning, GTM, launches, creative) and growth marketing (acquisition, lifecycle, conversion optimization).
• A zero-to-one track record of building a marketing function, growth engine, or brand from scratch at a hyper-growth or mid-stage company.
• Deeply embedded in the LGBTQ+ community, understanding what resonates and how to communicate health product value authentically.
• Strong consumer tech or consumer health experience, approaching it as consumer acquisition and growth.
• Full-stack marketer comfortable being the entire function, from writing ad copy to presenting GTM strategy to leadership to managing agency partners.
• Data-driven approach, making smart bets with imperfect information and iterating quickly.

Nice To Haves

• Experience in healthtech, telehealth, or a regulated DTC industry navigating claims, imagery, and channel-specific rules.
• Exposure to lifecycle marketing tools and sequencing messaging across a patient or subscriber journey.
• Experience building a marketing function from scratch at a startup or early-stage business unit within a larger company.
• Track record in men's health, sexual health, wellness, or adjacent categories requiring sensitive messaging.
• Passion for building products and services that meaningfully serve the LGBTQ+ community.

Responsibilities

• Define and execute Woodwork's go-to-market strategy, including positioning, messaging, creative direction, and launch plans for new product lines, features, and clinical offerings.
• Build and own organic acquisition channels, integrating in-app campaigns, email, SMS, and lifecycle marketing into a coherent customer journey.
• Own brand and creative execution for Woodwork, including ad creative, copy, imagery, and campaign design across in-app and external channels, managing the legal and regulatory sign-off process.
• Manage paid media channels, overseeing agency relationships for Meta and Google campaigns, setting strategy and KPIs, and holding partners accountable for performance.
• Partner closely with product management, clinical ops, and legal to drive an integrated growth strategy.
• Track, measure, and report on key growth metrics, focusing on revenue growth at reasonable unit economics, including CAC, LTV, conversion rates, and funnel velocity.

Benefits

• Mission and Impact: Contribute to building the global gayborhood in your pocket and impacting the lives of millions of LGBTQ+ people.
• Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for dependents.
• Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S.
• Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs.
• Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
• Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed