Principal Product Manager, Growth (Woodwork)

Grindr • West Hollywood, CA

5d • Hybrid

About The Position

Grindr is seeking a Principal Product Manager, Growth for its Woodwork initiative, an AI-native telehealth platform focused on men's health. Woodwork operates as a startup within Grindr, aiming to leverage Grindr's extensive user base to drive growth in health services. The role involves owning the product-led growth engine, focusing on conversion flows, onboarding, and activation to turn user interest into purchases and long-term engagement. The team operates with a 'Grindr Mode' philosophy, emphasizing outcomes, smart collaboration, and work-life balance. This is a hybrid role based in SF, New York, Chicago, or LA, requiring in-person presence on Tuesdays and Thursdays.

Requirements

• 8+ years of product management experience with deep expertise in product-led growth, conversion optimization, or growth product work on consumer-facing mobile or web platforms.
• Have a zero-to-one track record — you've built growth loops, onboarding flows, or activation funnels from scratch at a hyper-growth or mid-stage company.
• Obsessed with funnels — you see drop-off rates and immediately start forming hypotheses. You can map a multi-step conversion flow from memory and identify the highest-leverage intervention points.
• Have a strong experimentation mindset — you've built or run testing programs, know how to design experiments with statistical rigor, and can make smart calls with imperfect data when sample sizes are small.
• Comfortable operating with high autonomy on a small team. You don't wait for a roadmap — you identify the biggest growth levers and build the case for what to ship next.
• A strong cross-functional operator who partners effectively with engineering, design, clinical ops, marketing, and legal to drive alignment and ship with speed.

Nice To Haves

• Experience with healthcare or clinical onboarding flows — prescription, telehealth intake, identity verification, or insurance eligibility.
• Familiarity with HIPAA-constrained analytics environments — consent frameworks, pixel restrictions, and privacy-safe measurement.
• Experience working on growth within a marketplace, subscription, or two-sided platform.
• Track record of improving conversion or activation metrics by meaningful margins through product changes, not just marketing changes.
• Passion for building products and services that meaningfully serve the LGBTQ+ community.

Responsibilities

• Own the end-to-end conversion funnel for Woodwork — from first touchpoint through onboarding, clinical intake, checkout, and first-time purchase.
• Drive product-led growth through experimentation and in-funnel optimization, partnering closely with engineering and design to ship tests that measurably improve activation, conversion, and early retention.
• Partner with marketing to connect acquisition channels to the in-product experience — ensuring what's promised in campaigns is delivered in the funnel, and that funnel data informs channel strategy.
• Navigate the unique constraints of a HIPAA-regulated product — onboarding flows involving clinical intake, identity verification, and prescription workflows require thoughtful UX that balances compliance with conversion.
• Use data, experimentation, and qualitative research to inform decisions and measure impact. Build a rigorous testing culture on a small team where every experiment earns its place.
• Collaborate cross-functionally with clinical ops, legal, marketing, and the broader Grindr product org to ensure Woodwork's growth surfaces integrate seamlessly with the platform experience.

Benefits

• Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions of LGBTQ+ people around the world.
• Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.
• Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S.
• Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs.
• Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
• Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed