Principal Growth Product Manager

Adobe•San Francisco, CA

About The Position

We are looking for a Principal Product Manager to drive growth for our Creator ecosystem on Account Management. This role includes planning and delivering across the full funnel. This covers acquisition, activation, engagement, monetization, and retention. This role will focus on growing the creator base while focusing on credit consumption and product adoption, using levers such as trials, add-ons, credits, upgrades, and AI-powered capabilities to unlock sustained growth. Operating at the intersection of lifecycle growth, monetization, and intelligent automation, you will partner across Product, Growth, Data Science, Marketing, and Engineering to build scalable growth systems. Your work will translate customer insights into measurable outcomes across creator acquisition, engagement, credit utilization, expansion ARR, plan transitions, and long-term retention.

Requirements

10+ years of product management experience, including 5+ years in product growth, lifecycle, or monetization, with a track record of driving measurable business impact across acquisition, monetization, and retention.
A strong product growth mindset, showing proficiency in balancing monetization outcomes with long-term customer value and trust.
Proven success driving user acquisition and retention through trials, add-ons, credits, upgrades, and usage-based monetization models.
Deep experience crafting and optimizing A/B tests and experimentation frameworks to identify growth opportunities, validate hypotheses, and scale winning strategies.
Strong analytical rigor with the ability to translate data and user feedback into scalable product growth strategies.
Familiarity with AI-enabled and agentic experiences, to translate strategy into shipped customer experiences.

Responsibilities

Lead product growth strategy and execution for Account Management growth initiatives, balancing customer value with monetization impact.
Drive Acquisition, Add-On and Expansion ARR for Individual customers, with a strong focus on Credits-based and AI monetization models.
Build and optimize upgrade, switch, and migration journeys to increase conversion, retention, and long-term customer value for Creators
Contribute to agentic experiences that proactively guide customers toward the right plan, add-on, or AI capability based on need and usage.
Identify friction points across the lifecycle and introduce improvements based on testing to unlock incremental growth.
Partner cross-functionally with design, engineering, data science, and GTM to ship scalable growth solutions grounded in customer insight.