Principal Product Manager, Growth

OKX•San Jose, CA

About The Position

We are looking for a sharp, hands-on Growth Product Manager to join OKX's Growth team and own the programs that drive user acquisition, activation, and retention at scale. You will design, ship, and iterate on growth campaigns, referral mechanics, and incentive systems that directly move our core business metrics. OKX is one of the world's leading crypto exchanges, serving over 50 million users globally. As we scale our US and European presence in a rapidly evolving regulatory landscape, our Growth team sits at the intersection of product, data, and go-to-market. If you want to do the most impactful growth work in crypto right now, with real budget, real data, and real users, this is the seat.

Requirements

5–10+ years of product management experience, with at least 3 years directly owning growth, user acquisition, or activation — ideally at a crypto exchange, fintech platform, or hyper-growth consumer company.
Proven track record of designing and shipping growth campaigns or referral/incentive programs that drove significant user or revenue growth, with quantifiable results.
Sharp product instinct for user experience, you can spot friction in a signup flow, a poorly positioned CTA, or a broken incentive loop from the user's perspective, and you fix it fast.
Strong understanding of fraud and abuse patterns in growth programs
Thrives in ambiguity and speed: you're comfortable operating with incomplete information, making fast calls, and course-correcting.
Genuine enthusiasm for AI-native workflows to multiply your output and are excited about integrating them into product development processes.
Excellent communication skills, can distill complex data and tradeoffs into clear recommendations for leadership, and can align diverse stakeholders without heavy process overhead.

Nice To Haves

Experience with multi-market or multi-region growth is a strong plus.
Crypto-native or fintech background is strongly preferred.

Responsibilities

Define the growth product vision and own the roadmap and set the strategic direction for where we invest, what we build, and how we win across key markets.
Design, ship, and iterate on growth campaigns and features with clear hypotheses, rapid experimentation cycles, and measurable outcomes.
Read data like a native: independently conduct funnel analysis, cohort segmentation, and channel ROI modeling to identify the highest-leverage growth opportunities and make fast resource allocation decisions.
Build fraud-resistant growth systems by design — model abuse vectors proactively, architect product-level guardrails against bot attacks, multi-accounting, and reward farming, and balance acquisition scale with cost quality as a P&L owner.
Drive cross-functional execution cross-functionally in a fast-moving, globally distributed org.
Champion AI-native product development, leverage LLMs, agentic workflows, and automation tools to accelerate analysis, prototyping, and decision-making across the team.
Collaborate with regional and global stakeholders to localize growth strategies and adapt playbooks across different regulatory and market environments.