Principal Product Marketing & Development, Growth & Commercial (Smart Home Products)

AT&T•Dallas, TX

23h•Onsite

About The Position

We’re looking for a Principal Product Manager focused on growth, adoption, and monetization for our smart home security product. This role sits at the intersection of product, marketing, and sales, with a mandate to drive customer acquisition, activation, upsell, and retention. You will own the commercial strategy and growth roadmap across the customer journey—from awareness and purchase through activation, engagement, and renewal. You’ll partner closely with marketing, channel teams, and analytics to test, learn, and scale programs that grow the business.

Requirements

10+ years in product management, growth, or a related role (e.g., growth marketing, product marketing, commercial strategy).
Strong B2C, E-commerce experience is preferred.
Customer focus.
Proven track record driving customer acquisition, conversion, or retention in a subscription or consumer service.
Strong analytical skills; comfortable with funnels, cohorts, and experimentation.
Experience collaborating with marketing, sales, and channel teams.
Ability to translate business goals into concrete product and go-to-market initiatives.
Excellent communication and storytelling skills—able to influence stakeholders at multiple levels.

Responsibilities

Define and own the product’s growth strategy and roadmap, aligned to business targets such as subscriber growth, ARPU, attach rates, and retention.
Lead initiatives that improve awareness, consideration, conversion across digital and assisted channels, activation completion rates, and cross‑sell/upsell performance.
Collaborate with marketing and channel teams to develop segmentation and value propositions, launch campaigns across all channels, and optimize landing pages, funnels, and offers.
Partner with analytics to define and track funnel KPIs, run experiments to improve conversion and engagement, and build dashboards that support decision‑making.
Influence pricing and packaging to balance growth, profitability, and customer value.
Serve as the voice of the business in product discussions to ensure new features drive measurable growth outcomes.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.