Principal Product Manager, Via & AI Solutions

Fora (Interview Calendar)•New York, NY

6d•$250,000 - $290,000•Onsite

About The Position

Fora is hiring a Principal Product Manager to lead data products and AI agents for its advisor platform. The role sits at the intersection of CRM, data intelligence, and AI, building products that help travel advisors find, engage, and manage clients and plan trips more effectively. This is a 0-to-1 product role responsible for defining the vision, roadmap, and go-to-market for AI- and data-driven features that affect advisor productivity, client conversion, and revenue. The position owns Advisor Enablement data products and AI agents, including capabilities across CRM, workflows, recommendations, and automation. The Principal Product Manager will work closely with data science, engineering, analytics, and go-to-market teams; validate ideas with advisors; scale successful pilots; and measure product impact through data and customer feedback. The role is based in Fora’s New York City office in Tribeca/Fidi. Candidates must be based in NYC or willing to relocate. Compensation is an indicative $250,000–$290,000 plus equity, with final compensation dependent on the level at which the candidate is hired. U.S. work authorization is required for full-time roles based in the NYC office; Fora cannot sponsor or assist with U.S. work authorization.

Requirements

At least 8 years of Product Management experience, including experience with complex platform or multi-system products.
At least 3 years building AI/ML or data-driven products, such as recommendations, scoring, or automation.
Experience in a data-focused role or owning data products, including defining metrics, experiments, and data requirements.
Strong experience in at least one of the following: B2B CRM or customer data platforms; data intelligence or analytics systems; recommendation engines or personalization; marketing automation, segmentation, and audience systems; or workflow, project management, or productivity tools.
Cross-functional leadership experience.
Hands-on work with AI/ML-powered features or predictive modeling.
Strong background with CRM systems, customer data models, or lifecycle automation.
Excellent communication skills and the ability to turn ambiguity into clear product direction.
Based in NYC or willing to relocate.

Nice To Haves

Data science, Python, or applied ML experience.
Experience with modern AI agent frameworks or low-code AI tools such as Lovable, Claude, or Gemini.
Experience building APIs and integrations used by other teams or platforms.

Responsibilities

Own the product strategy and roadmap for Advisor Enablement data products and AI agents.
Design AI- and data-powered capabilities across CRM, workflows, recommendations, and automation.
Partner with data science, engineering, and analytics teams to shape models, signals, and data products.
Identify and prioritize high-impact use cases, such as next-best-action, lead scoring, smart workflows, and segmentation.
Run experiments and validate ideas with advisors, then turn successful pilots into scalable features.
Integrate AI and data products into CRM and workflow surfaces rather than building them as side tools.
Define success metrics, measure impact, and iterate based on data and customer feedback.
Collaborate with go-to-market teams on positioning, launches, and enablement.