Principal Product Manager

Adobe•San Jose, CA

4d•$148,100 - $282,100

About The Position

Adobe Express is on a mission to make content creation simple and delightful for everyone—from first-time makers to teams at scale. We’re looking for a Principal PM to lead Discovery & Activation across the end-to-end journey: how new and returning customers find the right starting point, reach an “aha,” and build durable habits that drive long-term retention. You’ll define the strategy and roadmap for one of the key workstream on user activation and partner closely with Design, Engineering, Data Science, and Go-to-Market to ship needle-moving experiences.

Requirements

10+ years in Product Management with 3+ years driving Discovery/Activation, Growth, or Core UX for a scaled product.
Proven wins modernizing Home/Search, template/catalog discovery, or onboarding/activation flows in a PLG or prosumer/creative context.
Mastery of funnel analytics and causal inference basics; you can define leading indicators that actually predict lagging metrics.
Strong product sense for progressive disclosure, guided creation, and task-led journeys—paired with crisp prioritization and trade-off calls.
Track record partnering with Design/Research, Content/SEO, and Data Science; comfortable with taxonomy, metadata, and retrieval quality.
Enterprise empathy: you can balance rapid iteration with stability, change-management, and training needs for large customers.
Excellent written and verbal communication; you set vision, write clear PRDs, and align executives and cross-functional partners.

Nice To Haves

Experience with creative tools, assistants/LLMs, or recommendation systems.
Background in template ecosystems, marketplaces, or content ops.
Exposure to enterprise change-management and rollout strategies.

Responsibilities

Create a quarterly roadmap for one of the key workstreams under activation and align design, engineering, research, and other team members.
Establish clear leading and lagging indicators.
Setup A/B tests with well thought of hypotheses and drive these to fruition.
Build a principled experimentation framework for Enterprise and Consumer, balancing velocity with change-management needs.
Partner with Content Ops for taxonomy and metadata quality that boost discovery relevance.
Align with SEO, Growth Marketing, Partnerships, and PMM on acquisition → activation → retention funnels, including assistant/LLM entry points.