Principal Product Manager, Downstream CDx
About The Position
The Principal Product Manager for Cardiac Diagnostics (CDx) develops and drives marketing and business objectives for the CDx portfolio. The role oversees product launch execution and continuation marketing for hardware and software products, including launch planning, customer and sales education, digital and other marketing channels, and collaboration with cross-functional teams and external partners. The position develops marketing plans and pricing strategies, supports revenue, cost, profitability, and customer satisfaction goals, and works with engineering, manufacturing, sales, and other stakeholders. The position also supports launch excellence across the portfolio by developing consistent frameworks, tools, and best practices. It synthesizes clinical evidence, informs clinical evidence strategy, evaluates promotional plans, analyzes sales and customer data, develops dashboards and KPIs, and uses performance insights to guide optimization. The role includes market research, financial analysis, competitive response planning, field engagement with physicians, and support for supply-chain forecasts and revenue planning. The position follows a hybrid work model, with at least three days per week in the local office, and requires willingness to travel up to 20%, potentially internationally. Boston Scientific will not provide or take over employment visa sponsorship for this position.
Requirements
- Bachelor's degree or higher.
- Minimum of 5 years of relevant experience.
- Analytical skills and ability to develop a business plan.
- Downstream experience, such as launch, product management, or sales engagement.
- Experience determining customer needs.
- Experience with software and/or hardware product management.
- Understanding of the regulatory approval process for medical device systems, including electronics and software.
- Ability to multitask, prioritize effectively, and meet deadlines.
- Proven organizational, coordination, and negotiation skills.
- Willingness to travel up to 20%, potentially including internationally.
Nice To Haves
- Advanced degree, including a Master of Business Administration.
- Experience with regulatory approval processes for medical device systems, including electronics and software.
- Knowledge of business development activities and strategic partner management, and awareness of commercial cardiac diagnostic monitoring service types.
- Strong product launch management skills.
- Proven ability to collaborate with commercial and finance teams to define and implement effective business models.
- Clear understanding of protected health information security requirements, such as HIPAA.
- Demonstrated success defining and launching excellent products.
- Familiarity with business-unit structure and key business initiatives.
Responsibilities
- Develop and drive key marketing and business objectives for the CDx portfolio.
- Develop and execute product launch plans and continuation marketing activities for in-market products.
- Help develop and implement marketing initiatives and partnerships for clinical education and engagement programs.
- Apply market understanding, segmentation, customer targeting, product positioning, and message development to further business objectives.
- Support innovative downstream marketing solutions, programs, and tools that create value and meet sales-team needs.
- Develop and implement consistent frameworks, tools, and best practices to strengthen launch planning and execution across the downstream marketing team.
- Synthesize clinical evidence and help shape clinical evidence strategy.
- Evaluate promotional plans for consistency with product-line strategy and effectiveness of messaging.
- Analyze franchise sales trends and perform customer segmentation to inform strategic and tactical decisions, synthesizing findings into dashboards.
- Develop and lead KPI analytics, create dashboards to track and report marketing and launch performance, and oversee performance-data collection and utilization.
- Develop and define tools and processes for tracking existing investments against plan.
- Execute strategies to maximize product-line profitability by collaborating with assigned staff, conducting market research, and performing financial analyses.
- Support and lead execution of comprehensive competitive response plans.
- Spend time in the field to gain market and clinical insights and build relationships with key physicians.
- Assist with supply-chain forecasts and overall revenue planning.
- Work with external partners to align activities with company strategy.
Benefits
- Core and optional employee benefits are offered; details are provided at www.bscbenefitsconnect.com.
- Exempt, non-sales roles may be eligible for an annual bonus target and long-term incentives, subject to plan eligibility and other requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
