Principal Product Manager, Reporting and Measurement

Tatari•San Francisco, CA

42d•$175,000 - $225,000•Hybrid

About The Position

Tatari is looking for a Principal Product Manager in the Reporting and Measurement pillar. This role will work closely with design, engineering, and data science teams to bring Tatari’s vision to life. The Product Manager will partner with senior members on the team to define and own the roadmap within the “Intuitive Reporting” Team. Measurement is central to Tatari’s business, and this team’s mission is to leverage new data sources to prove the full value of TV campaigns beyond just website conversions. The role requires understanding customer business models and how data and analytics can drive business outcomes. Success depends on understanding marketer user needs and prioritizing engineering efforts to meet those needs. Intuitive Reporting: This team focuses on making TV performance reporting intuitive for marketers. This role will specifically address the needs of brands requiring brand metrics, audience metrics, upper-funnel analytics, and custom data science support, moving beyond typical CPA and ROAS metrics. This is a data-intensive role requiring expertise in data pipelines, data science-driven analytics, and data visualization and storytelling. The ideal candidate should be able to discuss novel data science techniques for big data challenges and design choices for intuitive presentation of calculations.

Requirements

6+ years of product management experience, with a focus on customer-facing data & analytics products.
Proven ability to work in a high-ambiguity environment.
A passion for delivering features that leverage data, analytics, and ML/GenAI to elegantly solve customer problems.
Strong analytics sense with the ability to extract meaningful signals from large amounts of data.
Strong ability in building and telling stories through data visualization.
Experience and strength in partnering closely with Design to address problems and varying customer needs through effective user research and product design.
Strong communicator with excellent people skills to interact with various teams inside the company, clients, and vendors.
Demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires investment.
Demonstrated success developing high-leverage features that delight customers, are hard to copy, and grow the business.
Customer-needs obsessed, Agile-fluent, black-belt user story and solution creation, strong written & verbal communicator with excellent people skills, highly organized and detail-oriented, passionate about solving customer problems.
Hands-on experience specifying and shipping products built on ETL and calculation pipelines.
Familiarity with audience and reach measurement (e.g., Nielsen ONE, cross-platform reach/frequency, deduplicated audience metrics, incremental reach, or comparable currency/panel-based measurement).
Understanding of TV/advertising measurement beyond direct-response (CPA/ROAS): brand lift, upper-funnel, and audience-based metrics, including how they're modeled and their limitations.

Nice To Haves

Bonus for advertising or marketing technology experience.

Responsibilities

Manage the entire product life cycle from ideation to prototyping, testing, design, launch, and post-launch analytics, under the guidance of senior team members.
Collaborate with various stakeholders within the company, including engineering, media-buying, data science, sales, marketing, and client management.
Help define the company’s product roadmap, both short and long term, translating the company vision into specific product solutions.
Provide thought leadership, management, and execution in the delivery of data initiatives aimed at driving extraordinary results for TV advertisers.
Understand customer requirements and synthesize compelling product features for proving the full impact of their TV marketing campaigns, balancing current possibilities with future plans.
Stay informed about the industry and competition, and position Tatari’s products accordingly.
Specify and ship products built on ETL and calculation pipelines, partnering with engineering and data science on pipeline design, data modeling, and trade-offs between batch vs. real-time computation.
Reason about how a metric is computed end-to-end, not just what it shows.