Principal Product Manager, AI Native (Engagement)
About The Position
Life360 exists to keep people close to those they love. Nearly 100M monthly active members open the app every day to check on a teen driving home, a partner running late, an aging parent across the country — and to know, in real time, that the people who matter are okay. Few products are positioned to deliver that kind of closeness at scale. Life360 has the proprietary combination that makes it possible: continuous location and motion data combined with the relationship graph of who actually matters to whom. Together they create the contextual moments — a safe arrival, a quiet anomaly, a small reassurance during a coordination crunch — that turn an app open into a feeling of connection. The next phase of growth depends on turning more of those moments into durable engagement — across more relationships, more daily moments, and more of the rhythms that families navigate together. This role is accountable for driving that growth, working in close partnership with engineering, design, data, and marketing.
Requirements
- 8+ years of consumer product experience shipping cross-functional, member-facing work with measurable engagement and growth outcomes.
- Strong consumer instinct paired with the technical fluency to hold your own with engineering leads.
- Versatility and depth. This role spans engagement strategy, member experience, growth partnership, and instrumentation. You move comfortably between systems thinking, UX detail, and quantitative experimentation — and you bring real depth in at least one of activation, growth, or consumer engagement platforms.
- Strategic ownership with execution muscle. Comfortable defining direction at the multi-quarter level while still holding multiple parallel workstreams, breaking vague mandates into shippable milestones, and saying no to scope that doesn't serve the loop. Bias toward shipping over architecting.
- Cycles fluidly between experiment scale. Moves comfortably from fast, narrow experiments to multi-quarter bigger bets as the strategy demands — and treats both as core craft.
- Growth-shaped instincts. You've worked on activation, virality, or onboarding before. You think in funnels and cohorts naturally, and you've shipped at least one initiative where the outcome materially moved a top-line acquisition or activation number.
- AI-native operator and builder. Life360 runs as an AI-native organization. Research synthesis, spec drafting, experiment analysis, and reporting run autonomously. You also contribute to product building directly — prototyping with AI to validate ideas, sharpen experience detail, and accelerate the path from idea to test. Not an engineering role, but a builder one. Your time goes to strategy, member insight, cross-functional alignment, and the judgment calls AI shouldn't make.
Responsibilities
- Drive engagement growth across the member experience. Identify and ship the highest-impact ways to deepen and broaden member engagement — across the moments that matter to families and the relationships members hold most closely.
- Grow engagement in multiple forms. Partner with Growth and adjacent teams to help members engage meaningfully with the multiple close relationships in their lives. Drive measurable lift across the number of new circles with multiple engaged members, the share of members active in 2+ circles, and the depth of activity within each circle. These connected outcomes are how acquisition converts to durable engagement and how the relationship graph becomes self-reinforcing.
- Operate as a deep collaborator across the team. Engagement moves fastest when bigger bets are shaped in partnership with cross-functional leaders — across the experience, platform, and growth surfaces. You bring rigor and pace, but the path through is built with the team — not handed to them. Contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product are surfaces you'll co-own with adjacent leads.
Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
- Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
