Principal Product & Experience Designer

BombBomb•Denver, CO

1d•Remote

About The Position

BombBomb pioneered video messaging to help relationship-driven professionals build authentic connections. Now, we're at an inflection point. We are evolving from a horizontal point solution into a Homebuilder-focused, Al-powered platform and design will be central to that transformation. This shift requires more than new features. It requires a reimagined end-to-end experience tailored to a specific ICP with unique workflows, buying journeys, and communication needs. We are looking for a Principal Product & Experience Designer to own how customers experience BombBomb across product and web-from first impression through long-term value. You will partner closely with Marketing and Product Marketing, who own positioning and messaging, to translate that strategy into intuitive, high-performing customer experiences.

Requirements

7-10+ years in product design, UX, or experience design
Experience in Saas at the $10M-$1QOM ARR stage
Strong portfolio demonstrating: End-to-end product and web experience ownership, Work tied to measurable business outcomes
Experience designing for: Vertical Saas or Complex, real-world workflows tied to specific industries
Familiarity with PLG or hybrid GTM models

Nice To Haves

Experience in homebuilding, real estate, or construction-related industries
Experience with AI/LLM-powered product design
Experience repositioning a product toward a new ICP
Experience building or leading design teams

Responsibilities

Own the Homebuilder Customer Experience: Design a cohesive, end-to-end experience tailored to the Homebuilder ICP: Lead capture and first interaction, Buyer communication workflows (video, messaging, follow- ups), Project and relationship lifecycle touchpoints, Internal team collaboration experiences. Translate real-world homebuilder workflows into intuitive, high-value product experiences.
Lead Product Design for a Verticalized Platform: Partner with Product and Engineering to evolve BombBomb into a Homebuilder-specific platform. Design workflows that reflect how homebuilders actually sell, communicate, and manage relationships. Reduce complexity while increasing perceived value. Move from generic UX > deeply contextual, industry-specific experiences.
Lead the Classic to BombBomb 3.0 Migration Experience: Own the design of the end-to-end migration experience from Classic to BombBomb 3.0, one of BombBomb's most critical business priorities. Identify and design: Missing features and workflows required for customers to successfully transition, Migration pathways that reduce friction and perceived risk, In-product experiences that clearly demonstrate the value of BombBomb 3.0 over Classic. Partner with Product, Engineering, and Growth to: Prioritize features that unlock migration at scale, Design experiences that make moving to BombBomb 3.0 intuitive, compelling, and inevitable. Improve adoption, activation, and retention within the new platform. Turn migration from a forced initiative into a customer-driven upgrade experience.
Own Website Experience & Conversion: Partner with Marketing and Product Marketing to bring BombBomb's Homebuilder positioning and messaging to life through experience. Design and optimize the website as a high-performing growth asset. Translate messaging into: Clear information hierarchy, Intuitive page flows, High-converting user journeys. Improve: Visitor-to-trial and visitor-to-demo conversion rates, Clarity of value proposition through layout and interaction, Overall usability and speed to understanding. Treat the website as a productized experience, where design ensures messaging is understood, trusted, and acted on.
Drive Activation & Time-to-Value: Design onboarding experiences tailored to homebuilder workflows. Help users quickly understand: How BombBomb fits into their process, Where Al enhances their communication. Reduce friction and accelerate "aha moments".
Design Al-Native Experiences: Integrate Al into core workflows: Message creation, Follow- ups, Personalization at scale. Partner with Marketing to ensure Al capabilities are clearly communicated, and design how they are experienced and adopted in-product. Ensure Al feels: Useful, not gimmicky, Assistive, not intrusive, Aligned with human connection (core to BombBomb).
Build a Scalable Design System Across Product & Web: Create a unified system that supports: Product consistency, Faster iteration, Cross-functional alignment. Ensure the system reflects a modern, Al-forward, vertical Saas brand.
Act as a Cross-Functional Unifier: Partner closely with: Marketing & Product Marketing (positioning, messaging, campaigns), Product (roadmap, prioritization, user workflows), Engineering (feasibility and execution), Growth (conversion, funnel performance). Your role is to translate strategy into experience by ensuring that: Messaging is clearly expressed through product and web interactions, Customer journeys are cohesive across all touchpoints, Friction is removed from key conversion and activation moments. Ensure the effectiveness of BombBomb's messaging through the experiences you create for our customers.
Establish a Measurement & Learning Loop: Define and track key experience metrics: Time to first value, Activation rate, Trial-to-paid conversion, Feature adoption, Retention and engagement. Continuously refine experiences based on data and user feedback.
Elevate High-Stakes Internal & External Communications: Own the design and experience of high-impact company communications, including key customer presentations, investor and board materials, and annual reports. Partner with leadership, Growth, and Marketing to ensure these moments clearly communicate BombBomb's Homebuilder-focused, Al-powered vision and reflect a cohesive, high-quality brand. Establish templates and scalable systems that elevate quality, drive alignment, and enable teams to move quickly.