Principal Product Designer, Mid-Market Design Studio

Urban Ridge Supplies•New York, NY

25d•$233,500 - $323,000

About The Position

Intuit is hiring a Principal Product Designer to serve as a senior, cross-studio design driver for its AI-native Mid-Market Design Studio. Rather than owning one fixed surface or feature area, this role flexes across vision setting, AI incubation, craft and systems, and end-to-end product quality according to the Studio’s needs. The designer will bring ambiguous problems into focus, build momentum without relying on a manager to coordinate work, and help turn early ideas into useful, high-quality products quickly. The role combines design craft with facilitation and cross-functional leadership. The Principal Product Designer will bring designers, product managers, and engineers into shared problem-solving, represent the Studio’s perspective in broader discussions, mentor mid-level designers, and raise quality standards across mid-market products. They will also use AI-powered prototyping tools to explore and validate product directions, and may lead an AI incubation project from start to finish. The position calls for extensive hands-on product design experience in enterprise, platform, or complex B2B products; strong judgment about AI-native experiences; and the ability to partner effectively with engineering while accounting for technical constraints. A bachelor’s degree in a relevant design or human-computer interaction field and a portfolio demonstrating range, facilitation, and cross-functional leadership are required. Intuit offers a competitive compensation package with a pay-for-performance approach. The position may be eligible for a cash bonus, equity rewards, and benefits, subject to applicable plans and programs. Base pay depends on factors including job-related knowledge, skills, experience, and work location. Expected base pay ranges are $239,000–$323,000 in Mountain View; $233,500–$316,000 in New York; and $239,000–$323,000 at the Howard Street location in San Francisco, California.

Requirements

At least 10 years of hands-on product design experience in enterprise, platform, or complex B2B products, with experience across multiple problem spaces.
A track record of driving ambiguous, cross-functional initiatives to outcomes and building influence without relying on formal seniority.
Ability to work effectively across design, product, and engineering, including partnering with engineers under pressure.
Deep, hands-on fluency with AI as a design material and with designing AI-native products and experiences that make powerful capabilities feel simple.
Strong facilitation skills, including the ability to build alignment and forward motion without formal authority.
Bias toward fast, iterative validation and fluency with AI-powered design and prototyping tools such as Claude, Cursor, or similar.
Demonstrated experience mentoring designers and judgment about when to unblock them directly versus develop their capabilities.
Excellent executive communication skills and ability to represent design thinking clearly and persuasively to senior stakeholders.
Bachelor’s degree in Product Design, Human-Computer Interaction, Interaction Design, or a related field.
Portfolio demonstrating range across problem types and levels of work, as well as facilitation and cross-functional leadership.

Nice To Haves

Experience driving ambiguous cross-functional initiatives in situations where the candidate was not the most senior person by title but became someone others rallied around.

Responsibilities

Flex across vision setting, AI incubation, craft and systems, and end-to-end product quality according to the Studio’s needs rather than owning one fixed surface.
Turn ambiguous ideas or early concepts into concrete, high-quality outcomes independently and quickly.
Facilitate design work by bringing designers, product managers, and engineers into problems, building shared ownership, and keeping initiatives moving without requiring a manager to coordinate every handoff.
Lead an AI incubation project end to end when needed, shaping a fast-moving, ambiguous 0-to-1 effort into a product.
Maintain and encourage a high bar for craft, mentor mid-level designers, and help resolve ambiguity.
Partner closely with engineering, explore what is possible, and use technical constraints to shape better solutions.
Represent the Studio’s perspective in cross-functional and platform-level conversations, translating design direction for product and engineering leaders.
Use AI-powered prototyping tools to move from concepts to validated directions quickly.
Advocate for higher craft and quality standards across the Studio.