Principal Product Designer

Gitwit•Bentonville, AR

28d•$140,000 - $170,000•Onsite

About The Position

Gitwit is hiring a Principal Product Designer to lead the product experience for new AI companies and establish the studio’s design quality standard. This is a hands-on, senior design leadership role focused on taking new products from ambiguous early concepts through prototypes, first launch, user learning, and iteration. The designer will lead one or two ventures across the year, making product decisions, working closely with users and cross-functional partners, and helping teams learn quickly before overbuilding. The role owns the product experience: how products work and feel, how they earn user trust, and how they handle interaction details, states, edge cases, and uncertainty. The designer will create clear design systems, flows, and implementation-ready specifications, then make clean handoffs to founding teams when products are ready to move forward. The work includes designing AI-native workflows that account for variable outputs, errors, uncertainty, human review and approval, fallback paths, and clear next steps. Gitwit is an AI-first venture studio that validates opportunities and builds new companies, with a stated pace of launching 15 or more ventures over four years. The role collaborates closely with discovery, product strategy, research, engineering, brand, and venture leadership. It is based in Tulsa or Bentonville and requires regular in-person collaboration; occasional work from home is accommodated. Relocation may be considered for exceptional candidates.

Requirements

At least 5 years of hands-on product design experience with deep craft expertise.
Experience taking products from zero to one, from ambiguous early concepts through launch for real businesses.
A portfolio of work that can be shared and demonstrates relevant experience.
Strong command of typography, layout, hierarchy, color, and interaction, with a record of taking work to a resolved, polished finish.
Strong product judgment under uncertainty, including the ability to generate alternatives, select a direction, explain tradeoffs, and identify what would disprove an assumption.
Ability to design AI-native interactions and workflows that account for uncertainty, user trust, and human judgment.
Ability to synthesize interviews, observations, and usage signals into product direction and design decisions.
Clear communication and collaboration with engineers, strategists, researchers, and venture leaders.
Comfort working quickly with incomplete information, high trust, and direct collaboration.
Genuine curiosity about how AI is reshaping product design.

Responsibilities

Set and maintain the visual and interaction quality standard for the studio’s products.
Lead zero-to-one product design for new AI products, from early concept through first launch and iteration.
Resolve interaction details, states, and edge cases so products feel complete and polished.
Design AI workflows that address variable outputs, incorrect or uncertain answers, human review, approval, fallback paths, and clear next steps.
Develop multiple design directions, weigh tradeoffs, make decisions, and explain the reasoning.
Prototype quickly to help teams test assumptions and learn before overbuilding.
Translate user research, observations, and usage signals into hypotheses, experiments, and design decisions.
Collaborate closely with product strategists, researchers, engineers, designers, and venture leaders to develop testable products.
Create and apply design practices that help teams build products consistently without reinventing foundational work.
Capture and share lessons from AI product design, including review, correction, approval, uncertainty, failure states, and user trust.
Create early design systems, flows, states, and engineering specifications.
Support lightweight user testing and experiments, and convert early findings into prioritized design iterations.
Help ventures communicate their identity and product through materials such as decks, early websites, and prototypes, as needed.

Benefits

Competitive salary.
Meaningful equity in every venture the studio builds.
Eight weeks off per year: five weeks of vacation and three weeks of paid holidays.
Excellent health, vision, and dental insurance, with 99% of employee premiums paid.
401(k) with 4% match.
Life insurance.
Paid parental leave.
Cell phone reimbursement.
Monthly parking stipend.
Weekly team lunches.
Dog-friendly office.
High-trust, high-autonomy culture.
Opportunity to work on multiple high-impact ventures each year.
Private office and collaborative workspaces.