Principal Product Designer, Mid-Market Design Studio

Urban Ridge Supplies•New York, NY

25d•$233,500 - $323,000

About The Position

The Principal Product Designer serves as a senior, flexible design lead across an AI-native mid-market Design Studio. Rather than owning a single feature or surface, this role works across vision setting, AI incubation, craft and systems, and end-to-end product quality, addressing the Studio’s most important gaps from cycle to cycle. The designer turns ambiguous problems into concrete, high-quality outcomes quickly, builds momentum and shared ownership across teams, and helps define what AI-native product design looks like. This role combines hands-on design craft with facilitation, cross-functional leadership, mentorship, and product judgment. It may involve shaping an experience vision, unblocking a workstream, raising craft standards on a critical surface, or driving an AI incubation project from concept through product direction. The designer partners closely with engineering and product, represents the Studio in cross-functional and platform-level discussions, and uses AI-powered prototyping tools to accelerate iteration and validation. Intuit offers a competitive compensation package with a pay-for-performance approach. The position may be eligible for cash bonus, equity rewards, and benefits, subject to applicable plans and programs. Expected base pay ranges are $239,000–$323,000 in Mountain View, $233,500–$316,000 in New York, and $239,000–$323,000 at the San Francisco Howard Street location. Pay is based on factors including job-related knowledge, skills, experience, and work location.

Requirements

At least 10 years of hands-on product design experience in enterprise, platform, or complex B2B products, with range across multiple problem spaces.
A track record of driving ambiguous, cross-functional initiatives to outcomes, including situations where the candidate earned others’ confidence and support without relying on seniority by title.
Comfort working across design, product, and engineering, with the emotional intelligence to partner constructively with engineers under pressure.
Hands-on fluency with AI as a design material, including how AI-native products should look, feel, and behave and how to make powerful AI capabilities feel simple.
Strong facilitation skills, including the ability to involve people in a problem, build alignment, and create momentum without formal authority.
A bias toward fast, iterative validation rather than slow, highly polished execution, and fluency with AI-powered design and prototyping tools such as Claude, Cursor, or similar.
Demonstrated experience mentoring designers and judgment about when to directly unblock someone versus build their capability.
Excellent executive communication skills and the ability to represent design thinking clearly and persuasively to senior stakeholders.
A Bachelor's degree in Product Design, Human-Computer Interaction, Interaction Design, or a related field.
A portfolio showing range across problem types and levels of work, as well as facilitation and cross-functional leadership—not only craft output.

Responsibilities

Flex across vision setting, AI incubation, craft and systems, and end-to-end product quality according to the Studio’s needs rather than owning one fixed surface.
Turn ambiguous ideas or starting points into concrete, high-quality outcomes independently and quickly.
Facilitate design work by bringing designers, product managers, and engineers into problems, building shared ownership, and keeping initiatives moving without relying on a manager to coordinate every handoff.
Drive AI incubation projects end to end when needed, giving fast-moving, ambiguous 0-to-1 efforts real product shape.
Maintain and encourage a high craft bar, mentor mid-level designers, and help resolve ambiguity they cannot yet address independently.
Partner closely with engineering, explore what is possible, and use technical constraints to shape better solutions.
Represent the Studio’s perspective in cross-functional and platform-level conversations, translating design direction into actionable language for product and engineering leaders.
Use AI-powered prototyping tools to move from concept to validated direction quickly.
Advocate for higher craft and quality standards across the Studio.