Principal Product Designer

Gitwit•Tulsa, OK

28d•$140,000 - $170,000•Onsite

About The Position

Gitwit is hiring a Principal Product Designer to lead the product experience for new AI companies and establish the studio’s design quality standard. This is a hands-on, senior design leadership role focused on taking ambiguous ideas from concept through prototype, first launch, user learning, and iteration. The designer will lead one or two ventures during the year, working closely with discovery, product strategy, research, engineering, brand, and venture leadership. The role calls for strong product judgment and craft, including making early product decisions under uncertainty, designing AI-native workflows, and resolving interaction details, edge cases, and states to a polished standard. The designer will conduct and synthesize user research and usage signals, prototype quickly, test assumptions, and turn learning into product decisions. They will also create early design systems, flows, and implementation-ready specifications, and share studio-wide learnings so future ventures can build on established practices. This is a full-time, non-remote position based in Tulsa or Bentonville, with regular in-person collaboration and some flexibility to work from home when needed. Relocation may be considered for exceptional candidates.

Requirements

At least 5 years of hands-on product design experience.
Experience taking products from zero to one, from early concept to launch for real businesses.
A portfolio that can be shared and demonstrates product design experience and shipped work.
Strong command of typography, layout, hierarchy, color, and interaction design, with work resolved to a high level of finish.
Strong product judgment under uncertainty, including the ability to develop options, make decisions, explain tradeoffs, and define what would disprove an assumption.
Ability to design AI-native interactions and workflows that handle uncertainty, user trust, and human judgment.
Experience translating interviews, observations, or usage signals into changes in product direction.
Clear communication and close collaboration with engineers, strategists, researchers, and venture leaders.
Willingness to work in a fast-moving environment with incomplete information, high trust, and direct collaboration.
Regular in-person presence in Tulsa or Bentonville; this is not a remote role.
Submit a portfolio or website link and resume, and briefly describe a portfolio-project decision they would make differently and why.

Nice To Haves

Genuine curiosity about how AI is reshaping product design.
Experience prototyping with AI.
Interest in designing new company and product experiences, including early decks, websites, prototypes, and product explanations.

Responsibilities

Set and maintain the visual and interaction quality standard for the studio’s products.
Lead zero-to-one product design for new AI products, from initial concept through first launch and iteration.
Resolve product states, edge cases, and interaction details to create polished experiences.
Design AI workflows that account for variable outputs, incorrect or uncertain answers, human review, approvals, fallback paths, and clear next steps.
Generate and assess multiple design directions, make decisions, and clearly explain the reasoning and tradeoffs.
Prototype quickly to help the team learn before overbuilding.
Translate user observations, research, and usage signals into product hypotheses, experiments, and design decisions.
Collaborate with product strategists, researchers, engineers, designers, and venture leaders to turn ideas into products that can be tested.
Create design practices and reusable foundations so each studio product does not have to reinvent the basics.
Capture and share learnings about AI product review, correction, approval, uncertainty, failure states, and user trust.
Create early design systems, flows, states, and engineering specifications.
Stay close to early product performance and user feedback, prioritize iterations, and make clean handoffs to founding teams when products are ready.

Benefits

Competitive salary of $140,000–$170,000 per year.
Meaningful equity in every venture the studio builds.
Eight weeks off per year: five weeks of vacation and three weeks of paid holidays.
Health, vision, and dental insurance, with 99% of employee premiums paid.
401(k) with a 4% match.
Life insurance.
Paid parental leave.
Cell phone reimbursement.
Monthly parking stipend.
Weekly team lunches.
Dog-friendly office.
High-trust, high-autonomy culture.
Private office and collaborative workspaces in Tulsa.
Opportunity to work on multiple high-impact ventures each year.