Principal Product Designer, Mid-Market Design Studio

Urban Ridge Supplies•New York, NY

23d

About The Position

The Principal Product Designer is a senior, cross-cutting design lead for Intuit’s Mid-Market Design Studio. Rather than owning a single product surface or feature area, the role shifts among vision setting, AI incubation, craft and systems, and end-to-end product quality according to the Studio’s needs. The designer turns ambiguous problems into concrete progress quickly, facilitates shared ownership across design, product, and engineering, and raises craft standards throughout the Studio. The position includes driving fast-moving, ambiguous 0-to-1 AI incubation work when needed, applying AI as a design material, and using AI-powered prototyping to move from concepts to validated directions. The Principal Designer mentors other designers, partners closely with engineering while accounting for technical constraints, and represents design direction in cross-functional and platform-level discussions. Success requires both strong hands-on product judgment and craft and the ability to build momentum without relying on formal authority. Intuit offers a competitive compensation package with a pay-for-performance approach. The position may be eligible for a cash bonus, equity rewards, and benefits, subject to applicable plans and programs. Base pay depends on job-related knowledge, skills, experience, and work location. Expected base pay ranges are $239,000–$323,000 in Mountain View; $233,500–$316,000 in New York; and $239,000–$323,000 at the Howard Street location in San Francisco, California.

Requirements

At least 10 years of hands-on product design experience in enterprise, platform, or complex B2B products.
Demonstrated range across multiple problem spaces rather than a single specialty.
A track record of driving ambiguous, cross-functional initiatives to outcomes and earning others’ support, including without relying on seniority by title.
Comfort working at the intersection of design, product, and engineering, with the emotional intelligence to partner with engineers under pressure.
Deep, hands-on fluency with AI as a design material, including how AI-native products should look, feel, and behave and how to make powerful AI capabilities feel simple.
Strong facilitation skills: bringing people into problems, building alignment, and creating forward motion without formal authority.
A bias toward fast, iterative validation over polished but slow execution, including fluency with AI-powered design and prototyping tools.
Demonstrated mentorship of other designers and judgment about when to unblock someone directly versus when to build their capability.
Excellent executive communication skills and the ability to represent design thinking clearly and persuasively to senior stakeholders.
Bachelor’s degree in Product Design, Human-Computer Interaction, Interaction Design, or a related field.
A portfolio demonstrating range across problem types and levels of work, plus facilitation and cross-functional leadership—not only craft output.

Nice To Haves

Experience driving ambiguous, cross-functional initiatives where the candidate was not the most senior person by title but became someone others rallied around.
Familiarity with AI-powered design and prototyping tools such as Claude, Cursor, or similar.

Responsibilities

Flex among vision setting, AI incubation, craft and systems, and end-to-end product quality according to the Studio’s needs rather than owning one fixed surface.
Turn ambiguous problems or early ideas into concrete, high-quality outcomes independently and quickly.
Facilitate design work by bringing designers, product managers, and engineers into problems, building shared ownership, and maintaining momentum without depending on a manager to coordinate every handoff.
Drive AI incubation projects end to end when needed, shaping fast-moving, ambiguous 0-to-1 efforts into products.
Maintain and encourage a high craft bar; mentor mid-level designers and help resolve ambiguity they cannot yet address independently.
Partner closely with engineering, explore what is possible, and use technical constraints to shape better solutions.
Represent the Studio’s point of view in cross-functional and platform-level conversations, translating design direction into terms product and engineering leaders can act on.
Use AI-powered prototyping tools to move from concepts to validated directions quickly.
Advocate for higher craft and quality standards across the Studio.