Principal Product Designer

Babylist

6h • $244,352 - $293,239 • Remote

About The Position

Babylist is hiring a Principal Product Designer to own personalization as a durable design and experience area across its product. The role is accountable for the UX, vision, KPIs, and quality of personalization, translating company goals into clear priorities and advocating for bold improvements that address customers’ long-term needs and create business impact.

The designer will work hands-on across design, prototypes, code, data, and production-quality interfaces, partnering with engineering, product management, and analytics as a peer-builder. They will help shape Babylist’s craft standards and operating model and lead Design’s transition to AI-native product development. The role works closely with the Consumer Tech Leadership team and other product designers, serving as an individual contributor and mentor, and reports to the VP, Head of Product Design and Research.

This person will own the end-to-end personalization experience across Babylist’s cross-platform ecosystem; set its vision and sequence of strategic bets; ground decisions in user research and evidence; define and teach product quality; use AI-native workflows; create AI-enabled design workflows for broader participation; mentor designers; and partner across functions to advance high-impact work and evolve the Consumer Tech organization.

Requirements

• Demonstrated shipped consumer product design work across web and native mobile, with a portfolio showing strong craft and attention to experience details.
• Ability to combine user needs, business priorities, and product and design judgment into a clear, inspirational product vision.
• Ability to think across interactions, the broader product ecosystem, personalization, and design systems.
• Hands-on experience using AI tools to prototype, explore, and iterate, with the ability to build when that is the fastest path to impact.
• Ability to plan and conduct generative and evaluative research and use qualitative and quantitative evidence to guide decisions.
• Strong synthesis, critical thinking, and communication skills, including the ability to explain design rationale clearly and surface misalignment early.
• Ability to define and track success metrics and take ownership of product impact.
• Ability to mentor designers, give direct and constructive feedback, and help others do their best work.
• Ability to create and maintain effective team systems, rituals, and processes.
• Adaptability, humility, low ego, and a bias toward action in ambiguous and changing environments.
• Interest in shaping AI-first product design and an AI-native design organization.

Responsibilities

• Own the personalization experience end-to-end, including user flows, brand expression, information architecture, and interaction patterns across the Babylist cross-platform ecosystem.
• Be accountable for the quality and outcomes of the personalization experience, including its UX, vision, and KPIs.
• Connect design vision to company strategy and business goals, define a 12–18-month direction, and establish a sequence of bets with product and engineering peers.
• Set and demonstrate standards for product quality, delight, and excellence, and teach those standards across the organization.
• Plan and execute research to understand families’ behavior and ground design decisions in user insight.
• Work hands-on in design, prototypes, code, data, and production-quality interfaces to move work forward.
• Use AI-native workflows in personal work and help define the practices and rituals adopted by the Design function.
• Build AI-enabled workflows that let non-designers contribute meaningfully to the experience layer, while consulting and maintaining a quality bar.
• Mentor and develop designers through critique, pairing, coaching, and shared craft standards.
• Partner with engineering, product management, analytics, marketing, and merchandising leaders to advance high-impact work.
• Help evolve the Consumer Tech organization’s operating model, hiring bar, and craft standards.
• Instrument work, track outcomes and metrics, and hold oneself and partners accountable for meaningful results.

Benefits

• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching.
• Flexible spending accounts.
• Generous paid parental leave and PTO.
• A company-wide paid Winter Wonder Week at the end of the year.
• Remote work stipend to set up an office.
• Perks supporting physical, mental, and emotional health, parenting, childcare, and financial planning.
• Leading AI tools, including Claude and ChatGPT, available from day one.
• Competitive pay and opportunities for career advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed